#TBT Creatively compromised?!?

This time last year we scrutinised the Metro for their over-the-top creative ad execution.

A year to date tells a different story…

In 2014 we saw Halifax, Ryan Air and Relish battle for impact and stand out creative.

http://puremediaupdate.blogspot.co.uk/2014/09/creatively-compromised.html

With Halifax ‘relish’ing in a checkerboard placement next to ‘extra’ Zig-Zag for Ryan Air (in the same colour scheme) followed by a runway of Zig-zag creative for new brand Relish, the paper couldn’t have been more overcrowded with creative.

…present day, 2015, The Metro paints a more exciting picture with unconventional creative media.

September 9^th 2015 we open The Metro to split page ad, with the perceptive full page ad turning from a half, three quarter to another full page execution...

The latest Kray’s film, ‘Legend’, starring one of Hollywood’s current A-List actors, Tom Hardy, has taken a prime position in the paper, with multiple executions in the front half and repeated with more smart split creative in the back.

The sheets have been cut into thirds offering 10 different creative messages, almost personifying the pages to express Tom Hardy’s split role in the film.

The pages might be a fiddle to flick through, however we can’t argue the “unmissable” “power” of these “astonishing” ad formats.

#PurePoint #TBT

There are some things money can't buy. For everything else, there's MasterCard

This week’s “Pure Slogan of the Week” is MasterCard’s “There are some things money can't buy. For everything else, there's MasterCard”. Most will associate it with their famous and often hilarious accompanying “Priceless” campaign.

MasterCard is one of the biggest credit card brands across the globe. Since 1997, they have produced their award winning “Priceless” campaigns. To date, it has been re-produced in over 98 countries and in 46 languages. It’s one of the most recognisable marketing campaigns in the world, and one of our favourites.

The campaign came about when MasterCard began working with McCann London in the 1990's. Market research showed that there was a shift away from a value system regarding social status and wealth as the key to happiness. To capitalise on this, McCann’s main purpose was to show that people “lead rich lives, not live richly“.

The result was the “Priceless” ads, showcasing a great combination of humour and heart-warming moments appealing to the consumer on a personal and approachable level. We love it because this clever creative adds trust and an endearing appeal to an industry giant that people would not usually associate these characteristics with.

It’s a perfect example of what great marketing can do for a brand.

"There are some things advertising can't buy. For everything else, there's Pure Media."

#Priceless #MasterCard #PureMedia

Newspaper Carrier Day

In the age of Digital Media it seems right to celebrate #NewspaperCarrierDay honouring Barney Flaherty the first Paperboy employed by The New York Sun in 1833.

“Quality Never Goes Out Of Style”

This week’s “Pure Slogan of The Week” is Levi’s famous “Quality Never Goes out Of Style”.

Levi Strauss & Co. is an international clothing company, founded in 1853 and is known for their iconic brand of Levi's jeans. Over their long history, they have produced a number of memorable television ads, which are quite frankly quintessentially as cool as a cucumber. 

“Quality Never Goes out Of Style” is one of their most well knows slogans, its use dating back to the 1980's. It has helped define Levi's as the number one Jean brand and to be honest, we couldn't agree more. Levi's have always offered a fantastic quality of Jean.

The slogan is straight to the point and true to the style of Levi's. It promotes the promise of an endless classic wardrobe essential that is worth every penny.

#PSoTW

#PureRoofParty

Good music, great people, epic night! 

Thanks to all who made our #PureRoofParty a night to remember. 

Until next year media owners!

The Love Media Agency

Play On

It's mid-Summer and although the schools are still out, the sun hasn't always been. 

The saving grace for indoor play? Lego.

From the Danish phrase "leg godt", which means "play well", Lego began producing plastic toys in 1947.

In 2002 Lego changed its slogan from "Just Imagine" to (this week's Pure Slogan of the Week) "Play On" as part of marketing change designed to focus on the importance of playing for a child's development and growth. 

The past two decades has seen Lego move into other play-areas, including video games, magazines, amusement parks and movies, becoming one of the world's most recognized brand. 

And to think that, as with every single Lego model ever made, it all started with just one brick. 

A Diamond is Forever

Halfway through the wedding season it seems natural for our ‘Pure Slogan of The Week’ to be De Beers' “A Diamond is Forever”, after all it was voted the best advertising slogan of the 20th century by Advertising Age. 

De Beers was founded in 1888 by an influential businessman and politician, Cecil Rhodes, financially supported by the Rothschild family.

The name De Beers originated from two brothers whose land proved to be a highly resourceful mine. Since their property had already been sold when the diamond reserves were discovered, their family name was adopted to honour them for their involuntary contribution.

In 1947 copywriter Frances Gerety crafted the slogan as a part of De Beers' attempt to emotionally capture consumer demand. 

Aimed at luring romantics with emotions of love and commitment (similar to those of wedding vows), the 'Forever' in the slogan has helped establish De Beers' as the go to brand for diamond rings. 

Pure Reach 1K Followers

Pure surpass another target as its twitter engagement programme continues to recruit new followers on a daily basis.

After a design overhaul and constructing a meticulous content plan involving proactively scheduling relevant tweets along with monitoring and engaging in conversation, Pure has taken their follower base from c. 300 to 1,000+ within three months. The next target; 5,000+ by 2016.

Pure is also finding success in using their ever-growing follower base for staff recruitment, with a number of CV’s for a range of opportunities being sent through from tweets.

Because we're worth it

Arguably one of the most iconic lines in advertising our “Pure Slogan of The Week” is L’Oreal’s "Because you’re worth it". The slogan itself has had a fascinating journey and has very much embodied female empowerment to its consumers over the past four decades.

L'Oréal's classical slogan actually started as "Because I'm worth it" in the early 1970s. In the mid-2000s, this was changed to "Because you're worth it" and 2009 this was then updated to "Because we're worth it".

Following work from consumer psychologist Dr. Maxin Titorenko, it was argued that the term “we” led to the consumer feeling a greater involvement with the L’Oreal brand and in essence the feeling of becoming part of the L’Oreal community.

With the appearance of celebrity brand ambassadors such as Cheryl Cole, Eva Longoria, Aishwarya Rai, Penelope Cruz and Beyounce, L’Oreal has been able to enhance the impact of their slogan with role models to represent them to their consumers.

With the clever use of wording one has to admire the power and impact that this tagline has and that is why we have chosen it as our “Pure Slogan of The Week”. We’re so worth it!

Success. It's a mind game.

This week’s selection for The Pure Slogan of The Week Tag Heuer’s classic 1995 campaign “Success. It’s a mind game.”

It’s not often that a luxury brand advertises with a slogan that could be translated into everyday career and life advice. It’s a trend that Tag Heuer have maintained with more recent slogans, such as the current “Don’t crack under pressure.”

The 1995 campaign won 15 of the most prestigious advertising awards in the world, and started a tradition of using sports stars in a way that was accessible.

The best bit about the slogan – it makes you think that you too can achieve the levels of success enjoyed by the celebrities sporting Tag Heuer timepieces. 

We're hiring!

Pure Media are looking to recruit intelligent and proactive Media Executives, Data Analysts and Programmatic Account Managers, who are eager to progress their career with a vibrant London-based media agency.

All candidates will need to have excellent numerical and organisational skills (and a sense of humour).

As a Programmatic Account Manager you will need hands on experience of using one or more DSP across both the open market as well as specific PMP’s. Ideally a background in either digital media planning, search (PPC), ad operations or data analysis would be an advantage.

Positions available are as follows:

• Media Executives
• Data Analysts
• Programmatic Account Managers
• and we're always happy to work with interns

Please contact us at recruitment@puremedia.co.uk for more information.

More Pure Promotions !!

Massive congratulations to Paul S, Brett and Johnny on their promotions this month. Their constant hard work at Pure, their continued progress in their roles and overall commitment and contribution to the company has resulted in them earning these well deserved promotions.

Paul has been promoted to Media Manager and Brett and Johnny to Media Planner/Buyers.
 #Congratulations #MoreRisingStars #PurePromotions

The ultimate driving machine

This week we've selected BMW's slogan 'The ultimate driving machine' as our Pure Slogan of The Week. 

Perhaps one of the most familiar slogans amongst manufacturers around the world, BMW's tag line has provided a unique selling point over the last century, making BMW's mark on the industry with a firm foot to the floor.

The famous slogan came from the ambition to target the 'creative class' and engage drivers in something that was not only an auto-mobile but the elite of the elite.

Yet BMW were speculating whether to park the famous slogan, replacing it with 'A Company of Ideas' - doesn't quite compare with the punchy, masculine tone of 'The ultimate driving machine' does it?

As it turns out, BMW decided to keep the famous tag line, in our view, steering the company in the right direction, keeping the heritage of the brand and that sense of accomplishment for anyone who can say "I drive the ultimate driving machine".

Good things come to those who wait.

This week we've chosen Guinness as our Pure Slogan of The Week for its purely iconic ad which depicts that rush of adrenaline and anticipation we all experience while eagerly awaiting the perfect moment to taste the goodness of our first sip.

The dry stout was crafted in the famous brewery of Arthur Guinness at the St. James’s Gate, Dublin, and is most memorable for its dark colour and unique flavour, which we all recognise from Harp logo (adopted in 1862 by the then proprietor, Benjamin Lee Guinness).

Surfing with horses and sipping a cool Guinness sounds like the perfect way to spend a weekend. See you at the beach!

Guinness’s iconic stature is partly due to its advertising, where the most notable and recognisable series of advertisements were created by S.H. Benson. Benson created posters that included iconic Guinness slogans such as; ‘’Guinness for Strength’’, ‘’Lovely Day for a Guinness’’, ‘’Guinness Makes You Strong’’, ‘’My Goodness My Guinness’’, and most notably, ‘’Guinness is Good for You’’.

1929

1936

And of course, who could forget this ad from the 90s featuring Joe McKinney...

Think Different...

This week the Pure Slogan of The Week we have selected is "Think Different" from Apple

This brand is so much about style, design and technological innovation - there is no doubt that every step of the way all of Apple's 10,000 or so employees across a variety of disciplines think differently.

Apple's infamous "bitten apple" logo was introduced in 1976 and has evolved over time (as above), however, it was not the first logo the company had, which as per the logo on the left, included Newton sitting under an apple tree.#PSoTW

Native Alibi

The concept that consumers of digital media have acquired 'banner blindness' to traditional online formats has meant that native advertising has become more and more noticeable...or not as the case may be (!).

OK, more acceptable...or at least, more clickable.

Digital aside, we saw something interesting in this morning's Metro, where a neat native print execution from TV channel alibi promoting a new series of crime drama "Crossing Lines" contrasted dramatically with a conventional 25x4  press ad featuring 'Anger' from Inside Out (Disney Pixar's latest offering).

Which is more effective though?

Perhaps it could be said that the Disney ad will attract the attention of those flicking through the middle pages of the paper, especially given its bold colours, commuter-relevant copy and right hand outside-edge placement.

On the other hand, the alibi creative will most likely draw the attention of those who are more interested in the editorial content found across the rest of the spread. This may well be those with a greater interest in gossip and TV.

Although native advertising is nothing new (especially in print, where "advertorials" or "edvertorials" have been around for many a year), these two different ad formats found in close proximity highlight that it's not just a trend in advertising but rather another weapon in the marketer's armoury...

#PurePoint

Happy Fourth of July ...

...from all at Pure - the Independent 'Love Media' agency

Melts in Your Mouth!

Our Pure Slogan of The Week is the M&M's 'Melts in your mouth, not in your hand'.

M&M's was founded in 1941 by Forrest Mars Sr., son of Mars founder Frank C. Mars. 
Forrest Mars Sr. collaborated with Bruce Murrie, son of Hershey's president William Murrie, to create a "hard shelled candy chocolate".

While the slogan 'Melts in your mouth, not in your hand' is not the most memorable one, it has attracted the affection of consumers, considering its historic value, but also the aspirations behind M&M's.

Check out this old school ad from 1981 called "All Hands Love M&M's" which features their 'Plain Chocolate Candies'

#PSoTW

JUST DO IT.

This week we've selected Nike's inspirational slogan, 'JUST DO IT.' as the Pure Slogan of The Week.

The Nike brand was founded in 1964 by track and field coach Bill Bowerman and runner Phillip Knight, as Blue Ribbon Sports, until it officially became Nike Inc. in 1971, taking it's name from Nike, the Greek Goddess of Victory.

Today's slogan 'JUST DO IT.' was shockingly inspired by serial killer Gary Gilmore, who fearlessly said "Let's do it" just before he was executed by a firing squad in 1977.

Pure Slogan of The Week "JUST DO IT." 

@Nike #PSoTW #Nike #Slogan #justdoit 

Check out this dude taking his Air Max for a run in the first 'JUST DO IT' TV advert.

Nike's earliest, memorable slogan, 'THERE IS NO FINISH LINE.' quite literally 'pushed boundaries' and paved the way for the advertising aesthetics of Nike today.

 

We're Lovin' It ...

This week we selected the McDonalds Slogan "i'm lovin' it" as our 'Pure Slogan of The Week'.

It's the longest running tagline used by the burger chain (otherwise known as the Trademark Golden Arches),  having been introduced to global advertising back in 2003.

In fact, looking back at one of the earliest ad campaigns that ran in the early 1960's - they used simple and highly effective directional campaign messaging telling people to "look for the golden arches"

#PSoTW

Happy Fathers Day ...

... to all our inspirational dads  :)

 

 

#PureHeroes #InspirationalRoleModels

Aldi Hammered by "Aldi Shmaldi" Tactical Bargain Booze Campaign

Bargain Booze has fed Aldi a sip of its own cocktail - direct and competitive tactical messaging with a favourable spin.

The boozer ran full page ads in The Sun, Liverpool Echo and Manchester Evening News today and will also be pouring activity throughout London, utilising billboards and telephone booths.

We love a challenger, but lets hope Bargain Booze haven't shot themselves in the foot.

#AldiShmaldi #PurePoint

It's finger lickin' good!

To celebrate all the brilliant advertising slogans over the years we are introducing 'Pure Slogan of The Week', kicking off with that all time favourite KFC tag.

Pure Slogan of The Week @KFC_UKI #KFC #ItsFingerLickinGood #99pVIP #Lunch #PSoTW

Sticking to good Twitter protocol

Last week we wrote a blog piece and tweeted about the Posterscope site under London Bridge that had become a bit unstuck for Nestle

Primesight responded the following day with a light hearted and receptive tweet to acknowledge the issue - demonstrating how easy it is to manage the situation accordingly.

#PurePoint

Pure Careers

Do you LOVE media?

We are looking for inspiring, social and professional individuals to join our thriving team!

Have you got what it takes to risk your life in the data mines?

Are you the mastermind we're seeking for our next media campaign?

Programmatic Account Manager, are you SO Pure Media we don't even know it?!

Future intern, are you a champion at all things media?

Email recruitment@puremedia.co.uk for more info.

#PureCareers #MediaJobs #LoveMedia

Good Food, Good Life, Bad poster site

Here is a sorry example we spotted under London Bridge of how traditional large format paper poster sites can look toe curlingly shabby ... with the creative execution unintentionally designed to amplify the paper peeling inevitability of this over posted site.

#PurePoint