This week we've chosen Guinness as our Pure Slogan of The Week for its purely iconic ad which depicts that rush of adrenaline and anticipation we all experience while eagerly awaiting the perfect moment to taste the goodness of our first sip.
The dry stout was crafted in the famous brewery of Arthur Guinness at the St. James’s Gate, Dublin, and is most memorable for its dark colour and unique flavour, which we all recognise from Harp logo (adopted in
1862 by the then proprietor, Benjamin Lee Guinness).
Surfing with horses and sipping a cool Guinness sounds like the perfect way to spend a weekend. See you at the beach!
Guinness’s iconic stature is partly due
to its advertising, where the most notable and recognisable series of
advertisements were created by S.H. Benson. Benson created posters that
included iconic Guinness slogans such as; ‘’Guinness for Strength’’, ‘’Lovely
Day for a Guinness’’, ‘’Guinness Makes You Strong’’, ‘’My Goodness My
Guinness’’, and most notably, ‘’Guinness is Good for You’’.
1929
1936
And of course, who could forget this ad from the 90s featuring Joe McKinney...
