Aldi Hammered by "Aldi Shmaldi" Tactical Bargain Booze Campaign

Bargain Booze has fed Aldi a sip of its own cocktail - direct and competitive tactical messaging with a favourable spin.

The boozer ran full page ads in The Sun, Liverpool Echo and Manchester Evening News today and will also be pouring activity throughout London, utilising billboards and telephone booths.

We love a challenger, but lets hope Bargain Booze haven't shot themselves in the foot.

#AldiShmaldi #PurePoint