Success. It's a mind game.

This week’s selection for The Pure Slogan of The Week Tag Heuer’s classic 1995 campaign “Success. It’s a mind game.”

It’s not often that a luxury brand advertises with a slogan that could be translated into everyday career and life advice. It’s a trend that Tag Heuer have maintained with more recent slogans, such as the current “Don’t crack under pressure.”

The 1995 campaign won 15 of the most prestigious advertising awards in the world, and started a tradition of using sports stars in a way that was accessible.

The best bit about the slogan – it makes you think that you too can achieve the levels of success enjoyed by the celebrities sporting Tag Heuer timepieces. 

We're hiring!

Pure Media are looking to recruit intelligent and proactive Media Executives, Data Analysts and Programmatic Account Managers, who are eager to progress their career with a vibrant London-based media agency.

All candidates will need to have excellent numerical and organisational skills (and a sense of humour).

As a Programmatic Account Manager you will need hands on experience of using one or more DSP across both the open market as well as specific PMP’s. Ideally a background in either digital media planning, search (PPC), ad operations or data analysis would be an advantage.

Positions available are as follows:

• Media Executives
• Data Analysts
• Programmatic Account Managers
• and we're always happy to work with interns

Please contact us at recruitment@puremedia.co.uk for more information.

More Pure Promotions !!

Massive congratulations to Paul S, Brett and Johnny on their promotions this month. Their constant hard work at Pure, their continued progress in their roles and overall commitment and contribution to the company has resulted in them earning these well deserved promotions.

Paul has been promoted to Media Manager and Brett and Johnny to Media Planner/Buyers.
 #Congratulations #MoreRisingStars #PurePromotions

The ultimate driving machine

This week we've selected BMW's slogan 'The ultimate driving machine' as our Pure Slogan of The Week. 

Perhaps one of the most familiar slogans amongst manufacturers around the world, BMW's tag line has provided a unique selling point over the last century, making BMW's mark on the industry with a firm foot to the floor.

The famous slogan came from the ambition to target the 'creative class' and engage drivers in something that was not only an auto-mobile but the elite of the elite.

Yet BMW were speculating whether to park the famous slogan, replacing it with 'A Company of Ideas' - doesn't quite compare with the punchy, masculine tone of 'The ultimate driving machine' does it?

As it turns out, BMW decided to keep the famous tag line, in our view, steering the company in the right direction, keeping the heritage of the brand and that sense of accomplishment for anyone who can say "I drive the ultimate driving machine".

Good things come to those who wait.

This week we've chosen Guinness as our Pure Slogan of The Week for its purely iconic ad which depicts that rush of adrenaline and anticipation we all experience while eagerly awaiting the perfect moment to taste the goodness of our first sip.

The dry stout was crafted in the famous brewery of Arthur Guinness at the St. James’s Gate, Dublin, and is most memorable for its dark colour and unique flavour, which we all recognise from Harp logo (adopted in 1862 by the then proprietor, Benjamin Lee Guinness).

Surfing with horses and sipping a cool Guinness sounds like the perfect way to spend a weekend. See you at the beach!

Guinness’s iconic stature is partly due to its advertising, where the most notable and recognisable series of advertisements were created by S.H. Benson. Benson created posters that included iconic Guinness slogans such as; ‘’Guinness for Strength’’, ‘’Lovely Day for a Guinness’’, ‘’Guinness Makes You Strong’’, ‘’My Goodness My Guinness’’, and most notably, ‘’Guinness is Good for You’’.

1929

1936

And of course, who could forget this ad from the 90s featuring Joe McKinney...

Think Different...

This week the Pure Slogan of The Week we have selected is "Think Different" from Apple

This brand is so much about style, design and technological innovation - there is no doubt that every step of the way all of Apple's 10,000 or so employees across a variety of disciplines think differently.

Apple's infamous "bitten apple" logo was introduced in 1976 and has evolved over time (as above), however, it was not the first logo the company had, which as per the logo on the left, included Newton sitting under an apple tree.#PSoTW

Native Alibi

The concept that consumers of digital media have acquired 'banner blindness' to traditional online formats has meant that native advertising has become more and more noticeable...or not as the case may be (!).

OK, more acceptable...or at least, more clickable.

Digital aside, we saw something interesting in this morning's Metro, where a neat native print execution from TV channel alibi promoting a new series of crime drama "Crossing Lines" contrasted dramatically with a conventional 25x4  press ad featuring 'Anger' from Inside Out (Disney Pixar's latest offering).

Which is more effective though?

Perhaps it could be said that the Disney ad will attract the attention of those flicking through the middle pages of the paper, especially given its bold colours, commuter-relevant copy and right hand outside-edge placement.

On the other hand, the alibi creative will most likely draw the attention of those who are more interested in the editorial content found across the rest of the spread. This may well be those with a greater interest in gossip and TV.

Although native advertising is nothing new (especially in print, where "advertorials" or "edvertorials" have been around for many a year), these two different ad formats found in close proximity highlight that it's not just a trend in advertising but rather another weapon in the marketer's armoury...

#PurePoint

Happy Fourth of July ...

...from all at Pure - the Independent 'Love Media' agency

Melts in Your Mouth!

Our Pure Slogan of The Week is the M&M's 'Melts in your mouth, not in your hand'.

M&M's was founded in 1941 by Forrest Mars Sr., son of Mars founder Frank C. Mars. 
Forrest Mars Sr. collaborated with Bruce Murrie, son of Hershey's president William Murrie, to create a "hard shelled candy chocolate".

While the slogan 'Melts in your mouth, not in your hand' is not the most memorable one, it has attracted the affection of consumers, considering its historic value, but also the aspirations behind M&M's.

Check out this old school ad from 1981 called "All Hands Love M&M's" which features their 'Plain Chocolate Candies'

#PSoTW