This time
last year we scrutinised the Metro for their over-the-top creative ad
execution.
A year to
date tells a different story…
In 2014 we
saw Halifax, Ryan Air and Relish battle for impact and stand out creative.
With Halifax ‘relish’ing in a
checkerboard placement next to ‘extra’ Zig-Zag for Ryan Air (in the same colour
scheme) followed by a runway of Zig-zag creative for new brand Relish, the
paper couldn’t have been more overcrowded with creative.
…present day, 2015, The Metro paints
a more exciting picture with unconventional creative media.
September 9th 2015 we open
The Metro to split page ad, with the perceptive full page ad turning from a half, three quarter to another full page execution...
The latest Kray’s film, ‘Legend’,
starring one of Hollywood’s current A-List actors, Tom Hardy, has taken a prime
position in the paper, with multiple executions in the front half and repeated with more smart split creative in the back.
The sheets have been cut into thirds offering 10 different creative
messages, almost personifying the pages to express Tom Hardy’s
split role in the film.
The pages might be a fiddle to flick
through, however we can’t argue the “unmissable” “power” of these “astonishing”
ad formats.
#PurePoint #TBT
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