Pure Reach 1K Followers

Pure surpass another target as its twitter engagement programme continues to recruit new followers on a daily basis.

After a design overhaul and constructing a meticulous content plan involving proactively scheduling relevant tweets along with monitoring and engaging in conversation, Pure has taken their follower base from c. 300 to 1,000+ within three months. The next target; 5,000+ by 2016.

Pure is also finding success in using their ever-growing follower base for staff recruitment, with a number of CV’s for a range of opportunities being sent through from tweets.

Sticking to good Twitter protocol

Last week we wrote a blog piece and tweeted about the Posterscope site under London Bridge that had become a bit unstuck for Nestle

Primesight responded the following day with a light hearted and receptive tweet to acknowledge the issue - demonstrating how easy it is to manage the situation accordingly.

#PurePoint

Just the ticket!

The Manchester Derby took place yesterday. This is one of the major showdowns in the Premier League calendar.

Fans from near (and more often than not, far) were glued to screens all over the world to see a tightly fought match which was ultimately decided by a single goal.

The major flashpoint of the game was the first half dismissal of United's Chris Smalling for two bookable offences. His departure, followed by an injury to Marcos Rojo, led to a highly inexperienced back four being breached.

As you would imagine, Smalling has taken a LOT of stick for this, with his own manager calling him stupid. The football community has taken to Twitter to offer their thoughts, with Virgin Trains providing one of the sharpest zingers.

We love not only the messaging, but the sweet tactical timing....

Well played Virgin, well played..!

#PurePoint

Host Heartbreak and Deutsch Domination Storms Twitter

Predictably, last night’s World Cup match is storming the press.

Germany’s  7-1 steam-rolling of Brazil caught more than a few people off-guard – and by ‘caught off-guard’, we mean with roughly the same effect that a frying-pan across the face would. What’s just as interesting is the way people flooded into cyberspace to comment on the action.

Twitter in particular has been inundated with commentators. TwitterAdsUK reported 36.5m tweets for #BRAvGER during the match; this equates to roughly 5,400 tweets for every second of playtime. The peak minute was during Germany’s 5^th goal in the 29^th minute, when more than 580,000 tweets were reported. The match will go down in history as the most-discussed single sports event ever to have graced Twitter… to date.

Poor old Brazil.

 Not only did their players get booed off the field after the match; not only have they ended a 39-year winning-streak on Brazilian soil; not only have they just set the record for the biggest World Cup loss of all time by the hosting nation – they also broke into Twitter trends last night with such glorious tags as #letitstop, #implosion and #saygoodbyeforbrazil. Well, they say there’s no such thing as bad publicity…

#PurePoint

Costly Tweets

"10 THINGS We discovered this year ..."

Social networking sites such as Twitter, which leapt form the relative obscuity of a techie few into the mainstream public consciousness, were calculated to be costing UK businesses £1.3 billion a year in lost productivity.

According to a piece published in the December issue of Director magazine (2009)  http://www.director.co.uk

9 Interesting Facts About Twitter - posted by Authority SEO

http://www.authorityseo.com/2009/07/06/9-interesting-facts-about-twitter/