Successful Re-pitch

Another very interesting and busy week at Pure Media, planning for Autumn/Winter campaigns as well as finalising implementational detail for campaigns going live next week.

We had some very good news mid week... we retained the Upper Deck account following a re-pitch conducted by the client to ensure they had the right strategy and media partner for the new direction of Upper Deck's business.

Thankfully we were able to illustrate this and are now busy planning 5 x national campaigns across kids TV for products in their portfolio such as, Huntik, Spongi, Crazy Soundz, 5D's Yu Gi Oh! and Dinosaur King.

      

                  

Topical genius : MATT for the Telegraph : Sat 8th August

Facebook loses its cool

Social networking sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people logging on to them in ever larger numbers, according to Ofcom, the communications regulator.

The phenomenon has "begun to mature", Ofcom has found, with the number of 35 to 54-year-olds accessing such sites jumping by 25 per cent in the last year alone.
But there are hints that as the sites are being adopted by middle-aged parents, they are no longer considered cool by their children who are starting to lose interest. "Young people are saying, 'Now that Mum and Dad are on Facebook, do I really want to be?"

They have probably found a new form of communication, but we don't know what it is yet.

FACELESS.com ??