#TBT Creatively compromised?!?

This time last year we scrutinised the Metro for their over-the-top creative ad execution.

A year to date tells a different story…

In 2014 we saw Halifax, Ryan Air and Relish battle for impact and stand out creative.

http://puremediaupdate.blogspot.co.uk/2014/09/creatively-compromised.html

With Halifax ‘relish’ing in a checkerboard placement next to ‘extra’ Zig-Zag for Ryan Air (in the same colour scheme) followed by a runway of Zig-zag creative for new brand Relish, the paper couldn’t have been more overcrowded with creative.

…present day, 2015, The Metro paints a more exciting picture with unconventional creative media.

September 9^th 2015 we open The Metro to split page ad, with the perceptive full page ad turning from a half, three quarter to another full page execution...

The latest Kray’s film, ‘Legend’, starring one of Hollywood’s current A-List actors, Tom Hardy, has taken a prime position in the paper, with multiple executions in the front half and repeated with more smart split creative in the back.

The sheets have been cut into thirds offering 10 different creative messages, almost personifying the pages to express Tom Hardy’s split role in the film.

The pages might be a fiddle to flick through, however we can’t argue the “unmissable” “power” of these “astonishing” ad formats.

#PurePoint #TBT

Smug UGG: These Boots are Made for Talking

We continue to monitor the negative effects of over-inked coverwraps and the effectiveness of well executed coverwraps ... and today is a perfect example of the latter.

The bin at the station - our reliable measuring stick - only had one cover in it this morning vs the usual overflow on an over inked day:

Well done to the UGG creative team for producing artwork fit for a newspaper cover and for ensuring the ad stayed intact and went some way to delivering the media value the client paid for.

#PurePoint