More Pure Promotions !!

Massive congratulations to Paul S, Brett and Johnny on their promotions this month. Their constant hard work at Pure, their continued progress in their roles and overall commitment and contribution to the company has resulted in them earning these well deserved promotions.

Paul has been promoted to Media Manager and Brett and Johnny to Media Planner/Buyers.
 #Congratulations #MoreRisingStars #PurePromotions

Perfect Proximity Point

Saw this pic on Richard Branson's blog of a Virgin Media outdoor campaign that ran a year or so ago and thought it was the perfect illustration of how creative and media can work together to deliver a great communication solution.

Tactical proximity messaging ..... to the point, quite literally!

Latest Gems : #PureAdOfTheWeek

We're spoilt for choice this week as there are plenty of great ads to choose from .... so we are posting 3 ads and will take a straw poll in the office and decide the ultimate ad victor at the end of the week.

1) IKEA - Time for Change

 

 

2) LG ELECTRONICS - Stage Fright

2) COMPARE THE MARKET - Rock

http://www.brandrepublic.com/news/1179677/

No big explanation ... we'll let the ads speak for themselves and report back later this week with our outright winner.

Synergistic media and creative

Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.

 

Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!

 

Excellent additional creative synergy - with the strapline - FLY  Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.

 

 

Media is the message...

 

Simple, Impactful, informative and highly effective.

CBS Outdoor using their 48 sheet posters to communicate the power of large format advertising to local people and businesses in core placements such as station car parks and town centres.

The poster does exactly what it says on the tin....The creative illustrates size and reach of opportunity with cut through and clarity using the visual salience of a giant local notice board.

The stats appear to be bespoke per site to demonstrate individual opportunities by location.

Simple yet effective - in our opinion this is a true case of using media to deliver a relevant and impactful message.

HAPPPY NEW YEAR

 

No sooner had 2012 drawn to a lightening end ... 2013 was upon us and we were back to work at Pure Towers in Cowcross Street.

Good news about a new client win at the end of the year, and some exciting new projects we are working on has led to a fast start to the year with a highly motivated team looking forward to another positive and productive year @ Pure Media.

For anyone visiting this blog ...may we take this opportunity to wish you a very Happy and Prosperous New Year!!

Time Flies

It's been 2 months since the last blog post ... which is illustrative of 2 things:-

1) Times are really busy at Pure Media ... with lot's of things happening.

2) How quickly everything moves and how easy it is to be totally out of date with social presence.

As we head steadfast to the end of 2012 and the beginnings of a New Year, we will endeavour to post a quick year end summary of events.

Then a Pure Media New Year's resolution will be to blog at least 2 times per month in 2013

Just one small step ....

 

...for Mankind ..... Red Bull ....Felix Baumgartner.... and LEGO

The Red Bull Stratos skydive smashed YouTube records yesterday, as Austrian Daredevil Felix Baumgartne attempted a record breaking stunt from the edge of space to become the first skydiver to reach the speed of sound when he jumped out of a balloon 24 miles above New Mexico, achieving a top speed of 833.9 miles per hour reached eight million concurrent views on YouTube, marking the highest ever concurrent viewing figure on the Google-owned site.
 
According to a Twitter spokeswoman, there were also approximately 3.1m tweets sent, relating to the The Red Bull sponsored stunt.

Shortly after he had completed this amazing feet - a brilliant, timely and tactical promotional video, hit the web - recreating the fantastic achievment using LEGO model figures complete with space vehicles and the flight balloon (1/350th scale) ... giving a birds eye view of the historic event.

The film was promoting (LEGO and) the Austrian Model Makers Fair taking place in Vienna (Austria) later this month.............One small step for mankind ............. and a giant leap in creativity!