This weekend bottled water brand Buxton will be sponsoring the annual London 100 cycle ride. Along with Evian, Buxton is probably one of the most recognisable bottled water brands and is owned by Consumer goods giant Nestle. Their latest campaign with the alternative spin-off tag-line "pumping up Britain" is aimed at sporting events this year in a bid to support making Britain more active. With energy drinks becoming increasingly scientific and popular amongst athletes, Buxton have smartly recognised the trend and utilised a slogan that reflects being energised and 'pumped up' for activity. Of course water will always be the most effective way to maintain hydration and energy, but Buxton have realised they need a clever ad campaign that exudes excitement and anticipation for something as simple as water.
This won't be the first event Buxton have involved with in 2016 - in April they handed out free bottles to participants at the London Marathon from mile three. Later on in the year they are hosting the international Urban Trials competition where stunt rider Andrei Burton and a team of world and UK extreme champions will undertake a series breath-taking challenges using a 'mini-Buxton' town as obstacles and platforms.
If you are competing this weekend make sure you are responsible and keep yourself hydrated and naturally pumped up.
On the 20th of June I started my internship at
Pure Media. Stepping out of Cannon Street station I encountered torrential rain
and soon learned I was armed with an un-supportive umbrella. So, my first task
was to navigate my way to the office, fighting to hold my umbrella up and
trying to keep all of my paperwork dry. Somehow, I managed to fail at all of these. Great
start! What should have been a 20 minute walk to the office in Farringdon took
me an hour and 10 minutes. Finally I arrived with a broken umbrella and all of
my paperwork completely soaked. However, when I did eventually arrive, I
received a warm welcome from the team and immediately felt at ease.
The first task given
to me was to produce some “Pure Quotes Of The Day” for the Pure LinkedInpage
and the Twitter feed. In the end I produced more than 60 over the course of the
week, 45 of which have gone live and I have received more than 18,000 impressions
from them. Along with that activity, I have also produced tactical badges
for the Twitter page and some tweets that were relevant to #trending topics and
events occurring on that day. During my time I was also uploaded sponsored posts
for a community engagement campaign.
As well as the social media side of things, I also participated in research and production tasks. This included researching
competitors of client brands and then producing documents outlining the work
these competitors are doing. These tasks particularly gave me an understanding
of different markets and an idea of how through marketing and multimedia you
can give your client an advantage over competitors.
I have thoroughly enjoyed my time here at Pure Media. The
team are very sociable and friendly. Through them I have been able to learn and
develop as a person, and so I would like to say thank you to Tara Marus, Katy
Clarkson, Paul Capleton, Rob Fullerton-Batten, Paul Scanlon, Simonne Mason,
James Crisp, Kos Antippas and Johnny Perryman-Colbert for everything they have
done for me over the past 5 weeks. Without a doubt I have become more
independent and have learnt more about what a career in media is like (and I
can now navigate my way from Cannon Street to Farringdon come rain or shine).
Perhaps most importantly thanks to my time here at Pure
Media, I can conclusively say that I am more; Social, Curious, Open,
Responsible, Entrepreneurial and maybe with a little more time… will become
more of an Expert at what I do.
Pokémon is a media franchise
managed by The Pokémon Company, a Japanese grouping between Nintendo, Game
Freak and Creatures. The franchise was created by Satoshi Tajiri in 1995, and
is based on fictional creatures called "Pokémon", which humans, known
as Pokémon Trainers, catch and train to battle each other for sport.
The franchise began as a pair
of video games for the original Game Boy.. The franchise now spans video games,
trading card games, animated television shows, movies, comic books, and toys.
Pokémon is the second-most successful and lucrative video game-based media
franchise in the world, behind only Nintendo's Mario franchise.
Pokémon Red and Green Versions
were finally released to sale on February 27th, 1996, in Japan. Initially sales
were modest, but the discovery and highly exclusive distribution of news
through CoroCoro magazine soon whipped buyers into a frenzy, and Pokémon became
a cultural phenomenon.
The franchise exploded;
toys, t-shirts, bedspreads, socks, backpacks, fast food, stationary... nothing
was spared. It became a global phenomenon that has rarely been matched before
or since. Now in 2016 we see Pokémon Go: a free-to-play location-based reality
mobile game. It was released in most regions of the world in July 2016. Making
use of GPS and the camera of compatible devices, the game allows players to
capture, battle, and train virtual Pokemon
creatures, who appear on device screens as though in the real world. From a Technological perspective, Pokemon Go is based on very
sophisticated maps and lightweight augmented or mixed reality. As users race
around capturing Pokemon, they’re actually following real world maps. This is also known as ‘Augmented reality.’
Reviewers praised the overall experience of the game and the incentive to adventure in the real world, while noting technical issues that were apparent at launch. The game has quickly become one of the fastest downloaded and most used smart device apps, surpassing the previous record held by Candy Crush Saga in the United States. In the past few days the game has been downloaded by more than 30 million people worldwide.
Under Armour was founded in 1996 byKevin Plank, a then 23-year-old captain of theUniversity of
Maryland Americanfootball team. Plank
initially began the business from his grandmother's basement inWashington, D.C. Plank would spend his time
travelling up and down the East Coast with nothing but apparel in the trunk of
his car.
As a sportsman, Plank got tired of having to change out of the sweat-soaked
T-shirts worn under his jersey. He noticed however, that hiscompression shortsworn
during practice stayed dry. This inspired him to make a T-shirt using moisture-absorbingsynthetic fabric. Plank soon perfected the
design creating a new T-shirt built frommicrofibersthat absorbed moisture
and kept athletes cool, dry, and light.Major competing brands
includingNike andAdidaswould soon follow in
Plank's footsteps with their own moisture-absorbing apparel.
In 2013 Under Armour
launched their I WILL™ global marketing campaign. The I WILL campaign brings to
life the passion and determination that drives all athletes and Under Armour's
commitment to engineering innovative products that provide real performance
advantages. The athletes now contracted to Under Armour include the likes
of: Tom Brady, Jordan Speith and our very own Andy Murray to name a few.
Jordan Speith, is an American professional golfer who is
ranked third in the world. In 2015, Speith delivered a record-setting
performance to become the second-youngest champion in Masters history. In 2015, Speith triumphed at the Masters and the U.S. Open to become the
first male since 1922 to win two majors before his 22nd birthday. He will be hoping for similar success at the Open this weekend.
Andy Murray triumphed at Wimbledon in 2013 to become the first British male in
77 years to win the tournament. And unless you've been hiding in a cave you will know he then won his second Wimbledon title last Sunday, claiming a straight
set victory over Milos Raonic.
As the crow flies, it’s approximately 280 miles from 78 Cowcross Street (Farringdon) to Paris. Which equates to be c.570,000 steps in total. Between 5 of us that’s 114,000 steps each and over a week it works out to be 16,286 per day, 457% more than the average. Challenge accepted!
In short, we’re charging up our FitBits and between the five of us (Tara, Katy, Paul C, Rob FB and Paul S) we’ll be attempting to rack up enough steps, during one week, to have walked from Farringdon to Paris.
We’re also hoping to support the research of the BHF and possibly save some lives along the way…
The British Heart Foundation is a charity extremely close to Pure. Their mission is to win the fight against cardiovascular disease and to “fight for every heartbeat”. There are currently over 7 million people in the UK living with a cardiovascular disease…clearly way too many.
Please sponsor the #PureToParis and help us Fight for Every Heartbeat.
Bright lights in the big city marked the launch of
Similac in UK Boots stores yesterday, with Pure securing the iconic ad site
strategically placed above Boots in Piccadilly.
The global instant milk formula brand arrived in the UK
this week where it is exclusively available in Boots stores. The statement 23 x
5 meter digital ad site should ensure the likes of key competitors SMA and
Aptamil know it has arrived.
The launch will continue with further outdoor activity booked
later this month, running on 6 sheets in proximity to Boots stores as well as
targeted digital display and social media.
Pure won the account earlier this year after
demonstrating strong creative media solutions and smart targeting strategies.
“Discover
fashion online”. It not only encapsulates ASOS’ business model but also fits
perfectly into an ever smaller, ever more connected world. In spite of the wishes of the British public
globalisation is happening and ASOS know this. Their specific targeting of the
18-30 age group means that they invest very little in conventional advertising
instead focusing mainly on digital social media based campaigns. They have been
immensely successful in achieving this goal to date as seen through the sheer
number of followers they have on Twitter, c. 1m, as well as over 4 million
likes to date on Facebook...
They also
showed astute judgement in their sponsorship of Mclaren in 2014, they paid for
ASOS to be placed on the rear wing for the opening race of the season. However
due to a unique set of circumstances, it stayed there for the rest of the year
free of charge. This allowed them invaluable global visibility at a time when
they had just opened international offices in China, the USA and Germany and
launched a specialist Chinese website. With rounds of F1 being held in all
those countries.
Their latest use of
social media to garner attention and media coverage has been on point during
the Euros this year, with their offering of a modelling job for Birkir
Bjarnason, the Icelandic midfielder nicknamed Thor, receiving attention in the
national press showing their prowess in self promotion.
