Wednesday, April 25, 2012

Muddy Hell!


Are you Tough Enough??

Just 18 days to go until the first Tough Mudder event in the UK. Tough Mudder’s 10-12mile obstacle courses are designed by Special Forces to test fitness, stamina, mental strength and camaraderie.In the ultimate test of team work, participants are challenged mentally and physically as they navigate their way over 12 foot high Berlin Walls, across muddy trenches, through 4 foot flames and into ice cold water.The event is not about finishing times or winning a first past the post medal; simply completing a Tough Mudder is a badge of honour.

Events in the UK kick off in the East Midlands in May, followed by one in Scotland in July and one in Manchester in November. The East Midlands event will be a baptism of fire for competitors, who will have to negotiate pits of stinging nettles, waist high swamps, claustrophobic tunnels, not to mention the 10,000 volts of electroshock therapy they will receive before they drag their weary limbs over the finishing line for a well-deserved pint of beer.

Those who think they are tough enough to meet the challenge can register now at:

Click here for Tough Mudder website

Friday, April 13, 2012

Creative synergy


Great example of creatives developing an ad with the media format and placement in mind ... seems obvious, but it doesn't happen that often.

New Recruit


We have a new recruit to welcome to Pure this week

Ed Lee-Bull has joined the team as a Media Analyst

Another Cover Story

We've been meaning to post this for a while as it's a few weeks out of date, but a timeless comment.

The various guises of a METRO cover wrap..........

PIC 1) Front page of cover wrap on March 19th



PIC 2) 6.15am - A bin at a commuter train station already starting to fill up with the (over inked) cover wraps disembodied from the main paper



PIC 3) 8.00am - A copy spotted on a seat on the DLR where the cover space was clearly used to good effect by a commuter warming up the mind for the day by calculating a variety of algebra formulas!