Pure Media launch Similac on iconic landmark Piccadilly Circus site

Bright lights in the big city marked the launch of Similac in UK Boots stores yesterday, with Pure securing the iconic ad site strategically placed above Boots in Piccadilly.

The global instant milk formula brand arrived in the UK this week where it is exclusively available in Boots stores. The statement 23 x 5 meter digital ad site should ensure the likes of key competitors SMA and Aptamil know it has arrived.

The launch will continue with further outdoor activity booked later this month, running on 6 sheets in proximity to Boots stores as well as targeted digital display and social media.

Pure won the account earlier this year after demonstrating strong creative media solutions and smart targeting strategies.

There are some things money can't buy. For everything else, there's MasterCard

This week’s “Pure Slogan of the Week” is MasterCard’s “There are some things money can't buy. For everything else, there's MasterCard”. Most will associate it with their famous and often hilarious accompanying “Priceless” campaign.

MasterCard is one of the biggest credit card brands across the globe. Since 1997, they have produced their award winning “Priceless” campaigns. To date, it has been re-produced in over 98 countries and in 46 languages. It’s one of the most recognisable marketing campaigns in the world, and one of our favourites.

The campaign came about when MasterCard began working with McCann London in the 1990's. Market research showed that there was a shift away from a value system regarding social status and wealth as the key to happiness. To capitalise on this, McCann’s main purpose was to show that people “lead rich lives, not live richly“.

The result was the “Priceless” ads, showcasing a great combination of humour and heart-warming moments appealing to the consumer on a personal and approachable level. We love it because this clever creative adds trust and an endearing appeal to an industry giant that people would not usually associate these characteristics with.

It’s a perfect example of what great marketing can do for a brand.

"There are some things advertising can't buy. For everything else, there's Pure Media."

#Priceless #MasterCard #PureMedia

A Diamond is Forever

Halfway through the wedding season it seems natural for our ‘Pure Slogan of The Week’ to be De Beers' “A Diamond is Forever”, after all it was voted the best advertising slogan of the 20th century by Advertising Age. 

De Beers was founded in 1888 by an influential businessman and politician, Cecil Rhodes, financially supported by the Rothschild family.

The name De Beers originated from two brothers whose land proved to be a highly resourceful mine. Since their property had already been sold when the diamond reserves were discovered, their family name was adopted to honour them for their involuntary contribution.

In 1947 copywriter Frances Gerety crafted the slogan as a part of De Beers' attempt to emotionally capture consumer demand. 

Aimed at luring romantics with emotions of love and commitment (similar to those of wedding vows), the 'Forever' in the slogan has helped establish De Beers' as the go to brand for diamond rings. 

Pure Reach 1K Followers

Pure surpass another target as its twitter engagement programme continues to recruit new followers on a daily basis.

After a design overhaul and constructing a meticulous content plan involving proactively scheduling relevant tweets along with monitoring and engaging in conversation, Pure has taken their follower base from c. 300 to 1,000+ within three months. The next target; 5,000+ by 2016.

Pure is also finding success in using their ever-growing follower base for staff recruitment, with a number of CV’s for a range of opportunities being sent through from tweets.