Over a year ago a report by the Centre for
Future Studies predicted an advertising revolution within a year, a new world
where emotion recognition software (EFS) can determine your mood and then
provide an ad based on how you feel. This new technology was coined
‘Gladvertising’ by the reports authors.
Well it’s been more than a year and it
hasn’t happened yet, although with more sophisticated targeting being
consistently developed perhaps it’s not beyond the realms of possibility.
Although I’m not sure what ad would be served up to the Pure Media office at
9am on a cold, wet Monday morning!
