teletextholidays.co.uk 1 : Wayne Rooney 0

Great tactical topical ad placement by teletextholidays.co.uk last night on the perimeter boards at the Maracana stadium during the England vs Brazil match.

In light of recent stories - teletextholidays.co.uk ran digital activity throughout the match asking the question - "Desperate to get away like Wayne?" with the answer "Escape with teletextholidays.co.uk"

Click below to see the footage - totally brilliant idea!...

Definite initial contender for this weeks #PureAdOfTheWeek

Sponsorship extension

Spotted a simple yet effective ambient media sponsorship extension last week in an Indian restaurant.  Everton FC Sponsors Chang beer branding pint glasses with the Club logo.

#PurePoint

Confused brand messages ??

  Saw this ad on the OBC of Look Magazine recently advertising the RIHANNA collection for River Island.... but not featuring Rihanna herself, - instead, a model who somewhat resembles Naomi Campbell.....slightly confused??

  

  

But to  add to the confusion, it was an interactive blippar ad - inviting me to download the free blippar app and blip the ad to unlock exclusive content....so I did.

But when I hovered over the ad with my phone - the blippar images that appeared were of Kelly Brook  ... inviting me to go behind the scenes with Kelly and seemed to be advertising make up as opposed to a clothing line designed by RIHANNA as per the print execution....

    .....Very confused????? I wonder if this was a technological error .... with the wrong blippar code -  or whether River Island were just trying to do too many things - resulting in very mixed messaging. 

  

#PurePoint

Collaboration of Creative and Media

They say "the Medium is the Message" - and campaigns similar to the following for Swansea Bay are illustrative of this.

Headlines such as "Make the call" placed on the side of a phone box indicate a well considered and planned campaign, rich in attention to detail of message and placement that big money campaigns executed by larger brands often don't have.

The creative and media teams have clearly collaborated to construct a tailor-made message to suit the medium delivering it.

Another great example of this (for one of our clients) is Boss Revolution:

An international callling card available to buy in select convenience stores in key areas across the country with certain pockets of international ex Pat residents.

Ads were created to be placed on phone boxes situated in proximity to point of purchase with tactical relevant messaging relating to 'A new way to make International Calls' targeting select audiences by location.

Rather than splashing £100m on a blanket blitz of all media (which is currently being done by BT Sport), smaller companies often work harder to ensure their ads and media selection are tailored more specifically to maximize budgets and resultant effectiveness;

A far more considered approach in terms of cost and creativity. No matter how big or small the budget may be. 

#PurePoint

150 Bottles sitting on a wall ....

So far we have spotted James, Dan and Laura ....only 147 more to go. How many names did they print?

Have you spotted yours yet?

#Shareacoke

#PurePoint

Personal PR ... Profile Management!

Great use of media from Roberto Mancini ... who took a full page ad out in the MEN newspaper thanking his fans for their support over the past 3 years.

So simple... yet so very effective....if you Google it there are posts from all the Nationals as well as Sports channels ... Now that's what we call value for money!

 

 

Last minute contender for #PureAdOfTheWeek !!

Harbouring #ShareACoke

On the 10th and 11th May Coca-Cola made a splash to mark the launch of its summer campaign #ShareACoke by displaying a live, water-based spectacle in Dublin's Grand Canal Dock.

Following the display, onlookers were encouraged to harbour warm thoughts as the wall of water projected personal messages tweeted in from viewers.

The campaign, which will be running until the end of the summer, has already created a global ripple with its tailored packaging marketing thrust; the iconic Coca-Cola symbol has been removed from bottles and replaced with popular names.

This week will also see the introduction of a string of TV ads showing five teenagers discussing who they would most like to share a bottle with.

Who will you be sharing yours with?

#ShareACoke

Side Assist lacking an Angle?

The latest multi-channel VW campaign has really grabbed our attention, but we're struggling to see the angle?

Firstly, Volkswagen has cleverly used YouTube's timeline picture preview in a simple and straightforward way to express its latest Side Assist technology.

However, elements of the same campaign seem to be completely disconnected!

VW has also created a range of print ads that are brilliantly simple and straight to the point (pun intended!) but have a completely different theme. The print ads show a variation of larger vehicles, namely a fire engine and a haulage lorry, that have been manipulated into forward pointing triangle. They Read: "Surprising, what can fit into a dead angle. Volkswagen side assist." 

The campaign also involves a range of historic events that could have been avoided.

Although the individual components of the campaign are brilliant, we're scratching our heads as to how (and even 'if') the different parts of the campaign compliment each other?

Is this an extremely clever variation of ads that target different audiences, or is VW throwing ideas at the wall to see what sticks?

We'll be following this campaign and will be tweeting new creative as it emerges. 

Keep an eye out for our conclusive verdict!

Lenticular Brilliance

  

A very powerful outdoor campaign went live recently for Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk), using what was once a revolutionary creative format in OOH advertising, in the days before the evolution of digital outdoor ....super smart Lenticular printing delivering an even smarter considered creative idea.

When viewed from a normal adult height, the poster reads .....“sometimes, child abuse is only visible to the child suffering it.” But when the poster is viewed from the average height of a 10-year-old (4'5"), the shot of the boy in the image shows a bruised faced and an alternative message reading .... “if somebody hurts you, phone us and we’ll help you” with the foundation’s help line number.

Pure Brilliance #PureAdOfTheWeek

"Please Captain, not in front of the Klingons!"

The realms of augmented reality are about to become even more impressive as the first ever 'Blippable' TV ad will be aired tonight on Channel 5 for the new Star Trek film; Into the Darkness.

During "Ben Fogle: New Lives in the Wild" at 9pm, viewers will be able to engage with the interactive ad by downloading the Blippar app and holding their phones up to the  TV screen.

Who knows what will happen? All we know so far is that those who interact will be able to book tickets at their local cinema, watch an exclusive trailer and be entered into a competition draw to win tickets for the film's premier in Tokyo.

Known as "Dual Screening", this latest trend from advertisers has so far seen an impressive increase in audience participation.

The ad is to be trialled for a two-week period, before and during the film's release date, 9th May 2013.

Will viewers "engage and make it so" (Captain Picard) or will they be completely Phased?

Live Long and Prosper

About Blippar: Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.  The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2013. http://blippar.com/about 

Perfect Proximity Point

Saw this pic on Richard Branson's blog of a Virgin Media outdoor campaign that ran a year or so ago and thought it was the perfect illustration of how creative and media can work together to deliver a great communication solution.

Tactical proximity messaging ..... to the point, quite literally!

There's no place like gnome

According to @DavidTheGnome, the gnomes had been deceived by IKEA; in rehearsal there was to be strictly no hose pipes and no smashing. Sorry David, but without smashing, the sabotage would have been endless, and after all, it's time for a change.

The latest IKEA ad humorously sends out the message 'say no to gnomes' after war is declared by the introduction of new garden furniture designed to improve outdoor space. Clay minds think alike and the gnomes, who shall not be moved, turn the garden into a battlefield; fighting against the concept of new trends. There was only ever going to be one winner. 

This week we've named IKEA's "Time for a Change" ad as our #PureAdOfTheWeek. Although the ad has received mixed feelings from viewers, we think it is absolutely brilliant, completely original, has a fantastic narrative with a twist at the end and sends out a very clear message. This ad could have been a full feature length movie. Forget alien or zombie invasions, gnomes seeking justice against IKEA with fishing rods, porcelain beards and bad attitudes; Tarantino is missing a trick. Congrats IKEA!

Latest Gems : #PureAdOfTheWeek

We're spoilt for choice this week as there are plenty of great ads to choose from .... so we are posting 3 ads and will take a straw poll in the office and decide the ultimate ad victor at the end of the week.

1) IKEA - Time for Change

 

 

2) LG ELECTRONICS - Stage Fright

2) COMPARE THE MARKET - Rock

http://www.brandrepublic.com/news/1179677/

No big explanation ... we'll let the ads speak for themselves and report back later this week with our outright winner.

Love it or Hate it

The latest print ad from the Guardian harmlessly conceptualises the binary nature of Thatcherism with the "love it or hate it", instantly recognisable household brand, Marmite.

Promoting Posy Simmond's take on Margaret Thatcher's life in this Saturday's Guardian newspaper, like it or lump it, this ad is astuteness in the form of modest simplicity. 

The tag-line “one woman, a nation divided” smartly sums up the controversy caused by Thatcher’s death in a brilliantly ambivalent nature; no institutional opinion, just a reflection of a dichotomous society designed to promote the nature of the print supplement.

Congratulations to the designers at BBH London and The Guardian Newspaper, your ingeniously facile print ad has been awarded with Pure Media’s latest #PureAdOfTheWeek. We look forward to reading the article this weekend. 

Synergistic media and creative

Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.

 

Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!

 

Excellent additional creative synergy - with the strapline - FLY  Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.

 

 

Drum Roll Please...

...introducing PureMedia's #PureAdOfTheWeek!

That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry. 

So, every week we'll be highlighting the most prolific use of advertising space, screaming messaging techniques, productions that you simply can not ignore or just down-right smart ads.  

And what better way to start than with a veteran in the field...

Old Spice is bringing back the soap bar! 

With its classic humorously irreverent style fuelled by masculine contemporaneity and the added touch of an incredibly informative jingle, you wouldn't expect anything less than a brilliant new ad for the launch of a brilliant new product. 

Congratulations Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek

April Fool - Who Nose?

Plenty of April Fools throughout the media sphere yesterday ... from Metro referencing a load of historic April 1st stories from the past, that didn't actually ever happen- through to Virgin Atlantic commissioning a fleet of new aircrafts with full glass bottom fusilages and Barclaycard's contactless payement dog collars for pets to pay.

Personal favourite was the 'Google Nose' spoof ...... well executed and believable enough to convince many of the potential sensory search system.

Ironic ad or just poor judgement?

Very surprised to see this ad on the train the other day for the RLSB (Royal London Society for Blind People)

A relative mish mash of fonts making it very difficult to read .........But worse still, the body copy was almost illegible to a well sighted person due to the amount of it, coupled with the small font size and the fact it was seemingly blurred due to the white out of black application.

Media is the message...

 

Simple, Impactful, informative and highly effective.

CBS Outdoor using their 48 sheet posters to communicate the power of large format advertising to local people and businesses in core placements such as station car parks and town centres.

The poster does exactly what it says on the tin....The creative illustrates size and reach of opportunity with cut through and clarity using the visual salience of a giant local notice board.

The stats appear to be bespoke per site to demonstrate individual opportunities by location.

Simple yet effective - in our opinion this is a true case of using media to deliver a relevant and impactful message.

HAPPPY NEW YEAR

 

No sooner had 2012 drawn to a lightening end ... 2013 was upon us and we were back to work at Pure Towers in Cowcross Street.

Good news about a new client win at the end of the year, and some exciting new projects we are working on has led to a fast start to the year with a highly motivated team looking forward to another positive and productive year @ Pure Media.

For anyone visiting this blog ...may we take this opportunity to wish you a very Happy and Prosperous New Year!!

Time Flies

It's been 2 months since the last blog post ... which is illustrative of 2 things:-

1) Times are really busy at Pure Media ... with lot's of things happening.

2) How quickly everything moves and how easy it is to be totally out of date with social presence.

As we head steadfast to the end of 2012 and the beginnings of a New Year, we will endeavour to post a quick year end summary of events.

Then a Pure Media New Year's resolution will be to blog at least 2 times per month in 2013

Just one small step ....

 

...for Mankind ..... Red Bull ....Felix Baumgartner.... and LEGO

The Red Bull Stratos skydive smashed YouTube records yesterday, as Austrian Daredevil Felix Baumgartne attempted a record breaking stunt from the edge of space to become the first skydiver to reach the speed of sound when he jumped out of a balloon 24 miles above New Mexico, achieving a top speed of 833.9 miles per hour reached eight million concurrent views on YouTube, marking the highest ever concurrent viewing figure on the Google-owned site.
 
According to a Twitter spokeswoman, there were also approximately 3.1m tweets sent, relating to the The Red Bull sponsored stunt.

Shortly after he had completed this amazing feet - a brilliant, timely and tactical promotional video, hit the web - recreating the fantastic achievment using LEGO model figures complete with space vehicles and the flight balloon (1/350th scale) ... giving a birds eye view of the historic event.

The film was promoting (LEGO and) the Austrian Model Makers Fair taking place in Vienna (Austria) later this month.............One small step for mankind ............. and a giant leap in creativity!

Another step up the Pure ladder

CONGRATULAIONS to Sherif Kader .... who has been promoted to Media Manager here at Pure ... a very well deserved promotion in recognition of his continued progress and contribution to the agency team and clients business.

Another one bites the dust?

Very disappointed to see a local 'old school' wooden framed 48 sheet paper poster site dismantled recently .... Unlikely to be replaced by a whizzy backlight or digital site ...so clearly decommissioned due to rot and ruin....never to be seen again

So very pleased to be greeted with the sight of a reconstructed freshly painted wooden framed site a few days later.

There is still a place in our media landscape for 'old school' paper 48 sheet sites in my opinion

Target fun on the Southbank

The sun has finally come out and London is alive with Olympic fever, so what better time to lounge around on the Southbank and enjoy some of the most iconic views in our Capital city?

We've been working with Icon & Sub Rosa to secure a prominant Southbank event space for their client Target, the large US retailers, who wanted to dip their toe in the Thames during this exciting summer period.

As a result they've taken over Bernie Spain Gardens, next to the Oxo Tower, for the duration of the games.  The event includes traditional lawn games such as Croquet and Boules, a green screen photo booth for snapping memorable holiday pics & sharing with friends on FB, phone charging stations and product giveaways such as sunglasses, soft toys and of course brollies and rain ponchos!  The space provides a welcome refuge from the bustling Southbank concourse, a place to sit and soak up the atmosphere.

The event will be running through to this Sunday so do pop along and join in if you find yourself in the area.

Magnifying glass anyone?

The Picadilly Circus Landmark site has amazing impact - utilized brilliantly by the primary advertisers such as Coca Cola, Samsung, McDonalds, TDK and even Sports Direct.

The evolution from static to dynamic creative executed to great effect within the restrictions applied to the site and location.

But spot the sales banner if you can? A dark static panel above the Boots shop signage advertising this 'UNIQUE BANNER OPPORTUNITY from PICADILLYLIGHTS.COM' for Land Securities... Hardly making the most of such a great site and environment.

Probably why the banner remains unsold since this shot was taken months ago.

Old Fashioned Tactics

Great Sainsbury's tactical directional ads among the throng of people waiting for the torch relay @ St. Paul's this moring

Especially directly outside M&S.................

The Sainsbury's plackard bearers looked pleased as punch with their efforts .... happier than the torch bearer by all accounts!!

Gladvertising – could it really happen??

Over a year ago a report by the Centre for Future Studies predicted an advertising revolution within a year, a new world where emotion recognition software (EFS) can determine your mood and then provide an ad based on how you feel. This new technology was coined ‘Gladvertising’ by the reports authors.

Well it’s been more than a year and it hasn’t happened yet, although with more sophisticated targeting being consistently developed perhaps it’s not beyond the realms of possibility. Although I’m not sure what ad would be served up to the Pure Media office at 9am on a cold, wet Monday morning!

http://www.bbc.co.uk/news/technology-12582477

Creative Synergy - Hit or Miss?

The intention was to get the 6.15am train to London Bridge this morning en route to City Airport.

Unfortunately it wasn't to be as the doors closed before my very eyes on arrival at 6.12am as the timetable had changed - next train c. 25 mins later - ouch!

I was therefore highly unamused to be faced with this in carriage poster for what felt like the longest 32 minute journey on the later train, whilst stressing about getting in to and across London in time to make the flight.

Appreciate it is a direct communication and targeted at commuters who could potentially have time to play poker on their smartphones,tablets etc. for longer sessions than usual as and when (regularly) delayed ... but the negative implications far out weigh the targeting and creative synergy of message in my opionion.

PRAY FOR A DELAY ?..... Pray for a MIRACLE to get there in time more like .... which I did, thankfully.

Bad placement...or 'it makes no difference'?

So, Nurofen are currently running an ad campaign across the Rail and Underground network. This was the ad I saw that makes reference to Holborn and Ealing Broadway.

I found the ad on the Northern Line.

This prompted several questions in my mind:

1) Is this bad planning? The Northern Line does not go through Holborn or Ealing Broadway so could they not have run with 2 station names along this route?

2) Does it really matter? Anyone that works in London will have a fairly good idea as to where both locations are. The fact that it is not on the route where the ad is seen probably wouldn't bother them.

Since seeing this ad, I have seen another making reference to Hanger Lane. It was on a South Eastern train. 

What do you think? Does it actually matter?

If they are spending large sums of budget on an Outdoor campaign, should there not be synergy between the creative and the media?