It’s the time of year when we want to make films and take photos of our special moments, festive events and family gatherings, and a time to spoil the people who love capturing these moments which will come with a whole new year ahead. All you need is Canon!
Since the 1930s, Canon has been at the cutting edge of technology. Their official slogan “See impossible” effectively summarises the brand’s promise to design digital imaging solutions which fulfil increasingly complex and diverse consumer needs.
In 2014, Canon launched a stunning commercial, which was part of its ‘No one sees it like you’ campaign. This commercial comprises of an array of extreme close up shots of eyes of all shapes and colours, from all corners of the globe. However, it is not the colour or shape of the eyes that draws us in, but the emotion we see in each of the eyes as they appear in front of us on the screen. The story accompanying each image definitely reinforces what we are seeing, with each precise moment showing a different and accurate emotion with just one look. Whether it be fame, as she looks up at a crowd with her long eyelashes – excitement and pride in her eyes, or trust as he looks up at someone for guidance and security, or perhaps freedom as he looks on with excitement as we see the shadow of a surfer in his pupil.
Not only has Canon managed to attract people with a truly cinematic short film, but the iconic brand has also managed to show us what one is capable of achieving with a Canon camera, one of its quality lenses, and a bit of imagination. This commercial is able to appeal to all people whether young, old, introverted, extroverted, happy or melancholic; there is something for everyone in this emotionally driven campaign. An ad like this can enable any photographer or filmmaker to dream of what is possible with their Canon!
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