Friday, April 12, 2013

Drum Roll Please...

...introducing PureMedia's #PureAdOfTheWeek!

That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry. 


So, every week we'll be highlighting the most prolific use of advertising space, screaming messaging techniques, productions that you simply can not ignore or just down-right smart ads.  


And what better way to start than with a veteran in the field...




Old Spice is bringing back the soap bar! 


With its classic humorously irreverent style fuelled by masculine contemporaneity and the added touch of an incredibly informative jingle, you wouldn't expect anything less than a brilliant new ad for the launch of a brilliant new product. 


Congratulations Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek

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