...introducing PureMedia's
#PureAdOfTheWeek!
That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry.
So, every week we'll be highlighting the most prolific use of advertising space, screaming
messaging techniques, productions that you simply can not ignore or just down-right smart ads.
And what
better way to start than with a veteran in the field...
Old Spice is bringing back
the soap bar!
With its
classic humorously irreverent style fuelled by masculine contemporaneity
and the added touch of an incredibly informative jingle,
you wouldn't expect anything less than a brilliant new ad for the
launch of a brilliant new product.
Congratulations
Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek
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