There's no place like gnome

According to @DavidTheGnome, the gnomes had been deceived by IKEA; in rehearsal there was to be strictly no hose pipes and no smashing. Sorry David, but without smashing, the sabotage would have been endless, and after all, it's time for a change.

The latest IKEA ad humorously sends out the message 'say no to gnomes' after war is declared by the introduction of new garden furniture designed to improve outdoor space. Clay minds think alike and the gnomes, who shall not be moved, turn the garden into a battlefield; fighting against the concept of new trends. There was only ever going to be one winner. 

This week we've named IKEA's "Time for a Change" ad as our #PureAdOfTheWeek. Although the ad has received mixed feelings from viewers, we think it is absolutely brilliant, completely original, has a fantastic narrative with a twist at the end and sends out a very clear message. This ad could have been a full feature length movie. Forget alien or zombie invasions, gnomes seeking justice against IKEA with fishing rods, porcelain beards and bad attitudes; Tarantino is missing a trick. Congrats IKEA!

Love it or Hate it

The latest print ad from the Guardian harmlessly conceptualises the binary nature of Thatcherism with the "love it or hate it", instantly recognisable household brand, Marmite.

Promoting Posy Simmond's take on Margaret Thatcher's life in this Saturday's Guardian newspaper, like it or lump it, this ad is astuteness in the form of modest simplicity. 

The tag-line “one woman, a nation divided” smartly sums up the controversy caused by Thatcher’s death in a brilliantly ambivalent nature; no institutional opinion, just a reflection of a dichotomous society designed to promote the nature of the print supplement.

Congratulations to the designers at BBH London and The Guardian Newspaper, your ingeniously facile print ad has been awarded with Pure Media’s latest #PureAdOfTheWeek. We look forward to reading the article this weekend.