Confused brand messages ??

  Saw this ad on the OBC of Look Magazine recently advertising the RIHANNA collection for River Island.... but not featuring Rihanna herself, - instead, a model who somewhat resembles Naomi Campbell.....slightly confused??

  

  

But to  add to the confusion, it was an interactive blippar ad - inviting me to download the free blippar app and blip the ad to unlock exclusive content....so I did.

But when I hovered over the ad with my phone - the blippar images that appeared were of Kelly Brook  ... inviting me to go behind the scenes with Kelly and seemed to be advertising make up as opposed to a clothing line designed by RIHANNA as per the print execution....

    .....Very confused????? I wonder if this was a technological error .... with the wrong blippar code -  or whether River Island were just trying to do too many things - resulting in very mixed messaging. 

  

#PurePoint

"Please Captain, not in front of the Klingons!"

The realms of augmented reality are about to become even more impressive as the first ever 'Blippable' TV ad will be aired tonight on Channel 5 for the new Star Trek film; Into the Darkness.

During "Ben Fogle: New Lives in the Wild" at 9pm, viewers will be able to engage with the interactive ad by downloading the Blippar app and holding their phones up to the  TV screen.

Who knows what will happen? All we know so far is that those who interact will be able to book tickets at their local cinema, watch an exclusive trailer and be entered into a competition draw to win tickets for the film's premier in Tokyo.

Known as "Dual Screening", this latest trend from advertisers has so far seen an impressive increase in audience participation.

The ad is to be trialled for a two-week period, before and during the film's release date, 9th May 2013.

Will viewers "engage and make it so" (Captain Picard) or will they be completely Phased?

Live Long and Prosper

About Blippar: Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.  The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2013. http://blippar.com/about