There's no place like gnome

According to @DavidTheGnome, the gnomes had been deceived by IKEA; in rehearsal there was to be strictly no hose pipes and no smashing. Sorry David, but without smashing, the sabotage would have been endless, and after all, it's time for a change.

The latest IKEA ad humorously sends out the message 'say no to gnomes' after war is declared by the introduction of new garden furniture designed to improve outdoor space. Clay minds think alike and the gnomes, who shall not be moved, turn the garden into a battlefield; fighting against the concept of new trends. There was only ever going to be one winner. 

This week we've named IKEA's "Time for a Change" ad as our #PureAdOfTheWeek. Although the ad has received mixed feelings from viewers, we think it is absolutely brilliant, completely original, has a fantastic narrative with a twist at the end and sends out a very clear message. This ad could have been a full feature length movie. Forget alien or zombie invasions, gnomes seeking justice against IKEA with fishing rods, porcelain beards and bad attitudes; Tarantino is missing a trick. Congrats IKEA!