Pure Media launch Similac on iconic landmark Piccadilly Circus site

Bright lights in the big city marked the launch of Similac in UK Boots stores yesterday, with Pure securing the iconic ad site strategically placed above Boots in Piccadilly.

The global instant milk formula brand arrived in the UK this week where it is exclusively available in Boots stores. The statement 23 x 5 meter digital ad site should ensure the likes of key competitors SMA and Aptamil know it has arrived.

The launch will continue with further outdoor activity booked later this month, running on 6 sheets in proximity to Boots stores as well as targeted digital display and social media.

Pure won the account earlier this year after demonstrating strong creative media solutions and smart targeting strategies.

Sticking to good Twitter protocol

Last week we wrote a blog piece and tweeted about the Posterscope site under London Bridge that had become a bit unstuck for Nestle

Primesight responded the following day with a light hearted and receptive tweet to acknowledge the issue - demonstrating how easy it is to manage the situation accordingly.

#PurePoint

No probably about it

Here's an example of a great (simple) execution and idea, on a poster site in Shoreditch this week that’s relevant (On the Old Truman Brewery) and literally interactive. Great use of traditional outdoor media, combined with innovative creativity to amplify and engage the target market.

We salute you Carlsberg, you used a non-digital media option in an ultra-digital age and made it work using good honest principles of media.  Now that’s a shareable idea...

Bravo.

#PurePoint

Bus advertising reaches new heights!

Early contender for this weeks #PureAdOfTheWeek ... Pepsi Max, who launched a campaign over the weekend announcing their new brand ambassador - magician 'Dynamo' suspended (quite literally) from a the bus superside ad with the hash tag #LIVEFORNOW

#PureAdOfTheWeek

That's a lot of wonga

Despite the fact we are confused by the campaign messaging wonga are currently running ....they have at least got us talking about it.

Primarily because we can't get away from the campaign ... which is currently dominating the streets of London with highly visible multi executional activity running on bus supersides.

This really was a case of 3 buses all turning up at once, with different creative running on each.

It's a bit like playing bus Bingo - in this shot we have got; Straight Talking Money, No Hidden charges and Cash loans you can control .... the aim now is to get a shot of four in a row to include the £154 creative too.

#PurePoint

wonga's irony

The recent wonga campaign which can be caught moving around London on bus supersides has a huge connotation of irony in our opinion.

At first it appears the creative has suffered a bit of a posting blunder, with the panel obscuring the line .... but surely by hiding the words "no hidden charges", this suggests that actually, there are?

Other creative executions include the line "straight talking money" - which doesn't mean anything.... as well as "£154 loan for £154" which is equally as confusing!?!?

#PurePoint

Magnifying Glass anyone??

Highly impactful use of colour and visuals for this new outdoor campaign running on 48 sheet posters targeting commuters on station platforms.

So confident is the TV Channel promoting the new drama that starts next week - that they have omitted to highlight what channel the programme will be aired on ... oh, unless you can see the microscopic URL in the bottom left hand corner.

Given there are currently 250+ stations available to view in the UK - this clearly is a brand that believes in itself.

#PurePoint

Eagles!!

Topical ad and tactical placement for Barclays; running 48 sheet posters across the South East congratulating Crystal Palace FC for the team's recent victory in the Play-Offs and their resultant promotion to the Barclays Premier League.

We're sure all the local Palace supporters will be very proud!

#PurePoint

Perfect Proximity Point

Saw this pic on Richard Branson's blog of a Virgin Media outdoor campaign that ran a year or so ago and thought it was the perfect illustration of how creative and media can work together to deliver a great communication solution.

Tactical proximity messaging ..... to the point, quite literally!

Synergistic media and creative

Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.

 

Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!

 

Excellent additional creative synergy - with the strapline - FLY  Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.

 

 

Ironic ad or just poor judgement?

Very surprised to see this ad on the train the other day for the RLSB (Royal London Society for Blind People)

A relative mish mash of fonts making it very difficult to read .........But worse still, the body copy was almost illegible to a well sighted person due to the amount of it, coupled with the small font size and the fact it was seemingly blurred due to the white out of black application.

Waste of Space?

Many of the buildings around the Farringdon Station area have been demolished as part of the Cross Rail regeneration project.

The picture here shows one of the next ones to go on the ever busy Farringdon Road.

However, it's been like this for month's now with the entire building clad in white building wrap.

Surely the Cross Rail team could have monetised the site and sold this enormous space to an advertiser ahead of the demolition.