Punchy Tactics

Super powerful tactical ad from the Salvation Army less than a week after the internet went in to meltdown questioning the colour of  #TheDress

Such a smart way of creatively capitalising on the global PR generated across the web by #TheDress colour debate......with the headline asking "Why is it so hard to see black and blue?" and the copy reading "The only illusion is if you think it was her choice."

#BloodyBrilliant  .... #PurePoint

Eagles!!

Topical ad and tactical placement for Barclays; running 48 sheet posters across the South East congratulating Crystal Palace FC for the team's recent victory in the Play-Offs and their resultant promotion to the Barclays Premier League.

We're sure all the local Palace supporters will be very proud!

#PurePoint

teletextholidays.co.uk 1 : Wayne Rooney 0

Great tactical topical ad placement by teletextholidays.co.uk last night on the perimeter boards at the Maracana stadium during the England vs Brazil match.

In light of recent stories - teletextholidays.co.uk ran digital activity throughout the match asking the question - "Desperate to get away like Wayne?" with the answer "Escape with teletextholidays.co.uk"

Click below to see the footage - totally brilliant idea!...

Definite initial contender for this weeks #PureAdOfTheWeek