Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.
Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!
Excellent additional creative synergy - with the strapline - FLY Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.
No comments:
Post a Comment