Confused brand messages ??

  Saw this ad on the OBC of Look Magazine recently advertising the RIHANNA collection for River Island.... but not featuring Rihanna herself, - instead, a model who somewhat resembles Naomi Campbell.....slightly confused??

  

  

But to  add to the confusion, it was an interactive blippar ad - inviting me to download the free blippar app and blip the ad to unlock exclusive content....so I did.

But when I hovered over the ad with my phone - the blippar images that appeared were of Kelly Brook  ... inviting me to go behind the scenes with Kelly and seemed to be advertising make up as opposed to a clothing line designed by RIHANNA as per the print execution....

    .....Very confused????? I wonder if this was a technological error .... with the wrong blippar code -  or whether River Island were just trying to do too many things - resulting in very mixed messaging. 

  

#PurePoint

Side Assist lacking an Angle?

The latest multi-channel VW campaign has really grabbed our attention, but we're struggling to see the angle?

Firstly, Volkswagen has cleverly used YouTube's timeline picture preview in a simple and straightforward way to express its latest Side Assist technology.

However, elements of the same campaign seem to be completely disconnected!

VW has also created a range of print ads that are brilliantly simple and straight to the point (pun intended!) but have a completely different theme. The print ads show a variation of larger vehicles, namely a fire engine and a haulage lorry, that have been manipulated into forward pointing triangle. They Read: "Surprising, what can fit into a dead angle. Volkswagen side assist." 

The campaign also involves a range of historic events that could have been avoided.

Although the individual components of the campaign are brilliant, we're scratching our heads as to how (and even 'if') the different parts of the campaign compliment each other?

Is this an extremely clever variation of ads that target different audiences, or is VW throwing ideas at the wall to see what sticks?

We'll be following this campaign and will be tweeting new creative as it emerges. 

Keep an eye out for our conclusive verdict!