Nike is an iconic brand with over 50 years in the game; products such as “Air Jordans” that are both cultural and historical icons; a tagline "Just do it" which is arguably one of the best born out of the 20th century, a logo that is recognisable to a three year old; a top competitor on the worldwide stage of sports; a favourite in the world of advertising. What more can we say. Nike is Nike.
Nike is an iconic brand with over 50 years in the game; products such as “Air Jordans” that are both cultural and historical icons; a tagline "Just do it" which is arguably one of the best born out of the 20th century, a logo that is recognisable to a three year old; a top competitor on the worldwide stage of sports; a favourite in the world of advertising. What more can we say. Nike is Nike.
This year’s “Time is Precious” commercial is certainly one that you can imagine will be reposted to blogs and Facebook accounts millions of times over. It’s the simplicity of the ad that stands out, but more than anything, it’s the humour - the ad is simple and hilarious for most of us, as we can all see ourselves in its bizarre descriptions.
The commercial begins with a statement telling us it will only last a minute, nothing compared to the 32 years of our lives we statistically spend glued to our screens. Doesn’t sound too bad, only a minute, right? At this point, we are expecting to be blasted with an array of beautiful images and loud exciting music as with most of Nike’s commercials. Think again, could you have ever imagined a Nike commercial using a black screen with a couple of white words showing in the centre of it?
The commercial reminds us of our daily habits, watching, liking, swiping, commenting, following, swiping, adding, posting, reposting, swiping again, sharing, liking, swiping again, and so on. The references are excellent and specific. From ‘liking’ someone’s café macchiato, to watching vloggers opening boxes or a year’s worth of shows in an evening to deciding whether a picture is a labradoodle or a fried chicken… just some of the hilarious examples of things we all do.
The conclusion is… “Are we running today?” How guilty do we feel about being reminded how many years of our lives we spend clicking away, and then being asked if we would like the option of jogging. Brilliant! All in all, this ad is a win/win whichever way you look at it. Who wouldn’t want to go for a run after all that swiping? The truth is, Nike doesn’t really need a multi-million dollar commercial showing us how beautiful, practical, stylish and advanced its products are, we already know this!
So this Christmas when you are sitting around clicking, swiping, liking and reposting pictures of Chihuahuas dressed in Santa hats, maybe you will think twice. Start the New Year knowing you WILL fulfil your New Year’s resolution!
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