The latest print ad from the
Guardian harmlessly conceptualises the binary nature of Thatcherism with the
"love it or hate it", instantly recognisable household brand, Marmite.
Promoting Posy Simmond's take on Margaret Thatcher's life in
this Saturday's Guardian newspaper, like it or lump it, this ad is
astuteness in the form of modest simplicity.
The tag-line “one
woman, a nation divided” smartly sums up the controversy caused by Thatcher’s
death in a brilliantly ambivalent nature; no institutional opinion, just a
reflection of a dichotomous society designed to promote the nature of the print supplement.
Congratulations to the
designers at BBH London and The Guardian Newspaper, your ingeniously facile
print ad has been awarded with
Pure Media’s latest #PureAdOfTheWeek. We
look forward to reading the article this weekend.
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