The latest multi-channel VW campaign has really grabbed our attention, but we're struggling to see the angle?
Firstly, Volkswagen has cleverly used YouTube's timeline picture preview in a simple and straightforward way to express its latest Side Assist technology.
However, elements of the same campaign seem to be completely disconnected!
VW has also created a range of print ads that are brilliantly simple and straight to the point (pun intended!) but have a completely different theme. The print ads show a variation of larger vehicles, namely a fire engine and a haulage lorry, that have been manipulated into forward pointing triangle. They Read: "Surprising, what can fit into a dead angle. Volkswagen side assist."
The campaign also involves a range of historic events that could have been avoided.
Although the individual components of the campaign are brilliant, we're scratching our heads as to how (and even 'if') the different parts of the campaign compliment each other?
Is this an extremely clever variation of ads that target different audiences, or is VW throwing ideas at the wall to see what sticks?
We'll be following this campaign and will be tweeting new creative as it emerges.
Keep an eye out for our conclusive verdict!
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