teletextholidays.co.uk 1 : Wayne Rooney 0

Great tactical topical ad placement by teletextholidays.co.uk last night on the perimeter boards at the Maracana stadium during the England vs Brazil match.

In light of recent stories - teletextholidays.co.uk ran digital activity throughout the match asking the question - "Desperate to get away like Wayne?" with the answer "Escape with teletextholidays.co.uk"

Click below to see the footage - totally brilliant idea!...

Definite initial contender for this weeks #PureAdOfTheWeek