The Picadilly Circus Landmark site has amazing impact - utilized brilliantly by the primary advertisers such as Coca Cola, Samsung, McDonalds, TDK and even Sports Direct.
The evolution from static to dynamic creative executed to great effect within the restrictions applied to the site and location.
But spot the sales banner if you can? A dark static panel above the Boots shop signage advertising this 'UNIQUE BANNER OPPORTUNITY from PICADILLYLIGHTS.COM' for Land Securities... Hardly making the most of such a great site and environment.
Probably why the banner remains unsold since this shot was taken months ago.
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