Only in America

Ever wondered what good causes the church 'collection'
funds go on to support?

New roof, local community efforts, candles for the alter?

In Flordia they appear to have a bit more fun with their
funds, flying about spreading the word that 'Jesus Loves You'

Fantastic audio and visual impact and very appropriate in
terms of synergistic communication.

The whirr of the planes engine attracts your attention,
and lo and behold, the next thing, your'e looking up to the 'Heavens'
to see the evangelical messaging.

Clearly the Church have their own set of rules re. Carbon emissions though.

Pretty Impressive Pop up store for PP

Last week saw the launch of a Pretty Polly Pop Up shop in Knightsbridge, in conjunction with London Fashion Week, working with advertising agency BMB (Beattie McGuinness Bungay) and RPM’s Specialist retail division Hotel Retail.

The store was open for 8 days and judging by the video piece running on the website (link below) - aside from looking stunning, it was a great success.

They are currently running a 'Legs Eleven' campaign - looking for the next PP model -which was well integrated in to the Pop Up experience, and continues to run in social media.


View video clip
http://www.prettypolly.co.uk/

Pop Up Store article

Projected Success

London Fashion Week 2011 has taken the city by storm once
again with many fashion advertisers running tactical campaigns
to capitalise on the interest, audience and event.

French Connection have just run a timely projection campaign in
proximity to key retail spots Shepherd’s Bush Westfield,
High Street Kensington and Covent Garden.

Link below to see the campaign delivered by Projection Advertising

http://vimeo.com

Breakfast Radio

This gives a new meaning to BREAKFAST RADIO

Breville have developed a Radio Toaster, with FM/AM receiver and two wide toasting slots.

Countdown to Product Placement on British TV ...

It's been happening for years in the US, but as of Monday 28th Feb ..... various commercial TV programmes in the UK will include product placement.

The only programmes that can't have product placement are those aimed at children, religious programming and news.

Items such as junk food, alcohol, cigarettes, escort services and prescription drugs are also banned from being placed in a programme.


To read more from various articles, click on the links below ...


Guardian 20/12/10

Guardian 16/02/10

Campaign 24/02/11

The Magnificent Seven

Data has just been released reporting the UK's 100 Top Web sites (Jan 2011)

A study into how the profile of the web’s most-visited sites have changed in the UK since 2004 has been conducted .... and an interesting observation is that 7 brands have all retained their Top 10 status.

The seven brands are - MSN, Microsoft, Google, Yahoo, BBC, eBay and Amazon - who have since been joined by social-media stars YouTube, Wikipedia and Facebook.

Google only reached top spot for the first time in 2006, but has remained at the head of the table each year since, now attracting more than 35 million unique UK visitors every month.

Back in 2004, Microsoft’s MSN dominated the table, although it had less than half Google’s current number of monthly visitors (17 million). Today, a site with this level of users would barely make the Top 10, such has been the growth in online traffic.

Names such as Freeserve, Lycos, Demon and Kelkoo, which once appeared among the web’s elite, have now been replaced in the Top 50 by brands such as Facebook, Twitter, Sky and John Lewis.


click here for top 100 UK site info and further story

Creative use of Media

This is a great example of how creative and media teams can work together to ensure that the media channel and placment can be used to amplify the key creative messaging.

Not more to say really - the ad says it all.

Daily Telegraph - 07/02/11

Gorby Eighty

We launched a campaign yesterday, announcing the Gala Concert
celebrating Mickhail Gorbachev's 80th Birthday.

Running in quality newspapers, on ClassicFM and on poster sites
across the London Underground in Feb and early March.

The event will be held at the Royal Albert Hall on March 30th 2011
with a line up of stars performing including Bryan Ferry, Mel C,
The Scorpians and Katherine Jenkins, plus the London Symphony Orchestra
conducted by Valery Gergiev and lots more musicians and artists. Hosts
for the evening will be Sharon Stone and Kevin Spacey.

It is a charity event - with all proceeds from this and associated events
being shared between the Gorbachev Foundation (66%) and Macmillan Cancer
Support (33%) after the deduction of costs.

For more information go to:-

WWW.GORBY80.COM


OR

WWW.ROYALALBERTHALL.COM

Q4 RAJAR Results - 03/02/11

HEADLINES

talkSPORT increase reach to almost 3.1 million listeners

Magic number one in London again

The national digital station Planet Rock have taken their listening to over 800,000


LONDON'S MARKET SHARE

Magic 105.4 6.3%
Kiss 100 5%
Heart 106.2 4.6%
LBC 97.3 4.6%
95.8 Capital FM 4.5%


For more information and full details of all Q4 Results published
03/02/11 - visit - www.radioworks.co.uk

PURE PROMOTIONS

CONGRATULATIONS to Caroline Dowsett and Grace Butcher, who have been promoted from the roles of Media Managers to Account Directors at Pure.

This is in recognition of their ongoing commitment, hard work and progression over the past year and is reflective of the roles they have been conducting over the past months.

'APP'y New Year

Dominos UK iPhone pizza orders top £1 million in just three months

Demonstrating the power of smartphone apps and the ability to add an additional revenue stream to existing business, successful worldwide pizza delivery chain Dominos has announced that its iPhone application has helped process over £1 million of orders since its launch in September 2010.

Noting its progress in its fourth quarter trading update, Dominos displayed significant growth via e-commerce during the year, posting £128 million in sales, up £49.5 million (63%) from a year previous.

As a result sales made via it’s website or iPhone application now account for 35.8% of UK delivered sales, an increase from 27.8% in 2009. iPhone sales are small in comparison to its website but as the smartphone and tablet markets continue to grow, app use will increase as consumers become aware of its availability.

The pizza chain has an Android app in development, launching soon, which is only going to help drive sales for the company as consumers look to their mobiles to purchase their weekly shop, buy gifts or order a takeaway.

Source: http://thenextweb.com/uk/

Another win for Forex.com!

We are delighted to say a huge congratulations to our Client Forex.com for another big win - this time for the 'Best Forex Platform' at the FT IC Awards.

They do say good news comes in threes, so we will be eagerly awaiting news of a hat-trick!

PPretty ImPPactful PPosters

The latest Pretty Polly campaign featuring legs to die for clad in styles from the PP 'Fashion' range as well as the 'House of Holland' range designed for PP by Henry Holland goes live today.

The stunning ads can be seen towering above the streets in key London locations on large format illuminated poster sites for 3 weeks across Christmas and the New Year.

Forex.com win Best FX Broker!

Awards evenings are always a great opportunity to gather a group of colleagues, don your best cocktail dress and let your hair down whilst celebrating outstanding industry achievements, and last night The Shares Awards at the Grosvenor House Hotel was no exception.

One of Pure Media’s Clients, online FX broker Forex.com were up for two awards in the categories of Best Mobile Trading Platform, and Best FX Broker. It was a tense time as we waited to hear their fate, with nerves on edge as the presenters seemed to crawl through the other categories before finally getting to the ones we were most interested in.

However, I am pleased to say that it was worth the wait, with Forex.com being announced as the proud winners of Best FX Broker!

So congratulations to Forex.com for this great achievement and may there be many more awards evenings and wins to come in the future!

Remember Remember the 5th of November - Oh yeh, and not to place an ad for fireworks next to a story about a burn victim!!

Did anyone at Metro think that running a Tesco Ad promoting FIREWORKS alongside a story warning people of the perils of bonfire night, with a picture of a of young burns victim who suffered 3rd degree burns, and is scarred for life as a result, consider the sensitivities????? (Metro 05/11/10)

Not only that, but there is another Tesco ad running the same space size later in the issue advertising 'gaming' products ... so an eleventh hour decision could have been made to do a straight swap to avoid such a faux pas in placement if this was a case of ensuring delivery of an advertisers positional guarantee... ie. first 25x4 LH colour.

But even more ironic is that the latter (non controversial) Tesco ad is on a spread facing another ad of the same spec ---- but for the LFB ---- London Fire Brigade ----with the message : DON'T RISK IT ... relating to fireworks and safety.

Understandably, London ads often have to run later than page 11 - but this is just a case of serious oversight and a lack of consideration and judgement on behalf of the flat planners in my opinion.

'Every little helps' may be the Tesco proposition - but 'Every little bit of common sense' should really be the Metro one.

More Benefit than a Back Rub

What a week for the Media Jolly! – Monday kicked off proceedings in style with a lavish champagne charity event at the Guild Hall, followed on Tuesday by a ‘quiet client lunch’ which ran right thorough to an evening spent supporting the French wine growers of Bordeaux in their dominance of the London market. This was then followed by a truly decadent Wednesday enjoying treatments including a facial and massage at a luxurious spa day kindly laid on by a media owner in thanks for recent business. Now Friday has arrived and it goes without saying that there are hangovers a plenty today following the City am and Media Week Awards last night.

Yes, even though media agencies are no longer quite as liberal in the drink trolley department as those portrayed in the ever popular Mad Men, the Media Jolly remains a firm favourite pastime. But is this penchant for wining, dining and entertaining merely an indicator that media types like to indulge themselves more than the norm? Or are there other benefits to be gained from such seeming frivolity?

In recent years overtly lavish hospitality spending has come under scrutiny as being surplus and inappropriate to the environment in which we have been working – an environment in which companies have folded and people have been left unemployed. Indeed, many traditional fixtures in the Media Jolly calendar have been cancelled over the last year as the industry gave a nod to the sensitivities of the situation; cocktail dresses were left languishing in the wardrobe, tuxedos gathering dust waiting soberly for their next outing…

Because of course there will always be the next Media Jolly to look forward to, no matter what the economic climate. Those with enough vision to realise that the benefit of such events runs deeper than mere personal enjoyment – from the contacts made, information exchanged and gleaned, to the deals done signed and sealed, will always continue to put their hand in their (often rather large) wallets. To my mind it is true that success within the media industry is synonymous with success at building human relationships – both inside the workplace and at the 19th hole when most self-respecting professionals are working slavishly over a keyboard. Therefore experience tells me I can look my boss in the eye with a clean conscience and tell her that I really did get more benefit from my day at the spa than simply just a back rub.

i spy with my little i...

... something beginning with i .... 24 years since the last national daily newspaper launch - The first new national daily newspaper goes on sale today in what's described by many as "a last throw of the dice" for its owners.

This morning - The Independent newspaper rolled out it's new publication 'I', dubbed The Indy 'light'.

The 56-page newspaper will draw its content from The Independent, but the articles are shorter with a more populist approach.

Independent executive Andrew Mullins said: "Time-poor newspaper readers, and especially commuters, have been telling us for years that they are inundated with information and just don't have the time to read a quality newspaper on a regular basis."

The last daily nationals to launch were Eddy Shah's Today and the Independent itself, both in 1986.

But unlike the London Evening Standard and the Daily Mail's offspring Metro - to read 'I', readers will have to pay - 20p


Links to articles include ..

http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=46192&c=1

Boris Bikes, Barclays and BANKSY

With Banksy across the Altantic working on attaining Global Exposure with the design of the credits for the Simpsons latest episode ... it looks like a disgruntled creative prodigee has been working their magic over the past week or so in the UK ... this time using Boris J's London Barclays bikes as the new canvas.

My personal favourite ..not the version as pictured, but the simple, yet very effective....BARCLAYS BONUS SHAKER

Freedom of speech

So Andrew Marr has outraged bloggers across the sphere with his 'stereotypical' descriptive comments - resulting in 1,000's of rants and defensive comments about not being...

Spotty
Balding
Living in their mothers basement
Constantly musing on blogs whilst drunk
Any or all of the other comments he made.....

Goes to show the power of established macro 'journalists' comment vs personal and so called micro civilian journalism given the coverage it has generated so far.

Adding another dimension to a static medium

Excellent to see the creative use of an 'old fashioned' standard
format 48 sheet poster this week.

A Johnson's World of Softness pop-up billboard was unveiled,
featuring live models advertising 24 hour body lotion, at
Westfield Shopping Centre, in west London. 07/10/10

FREE SOLAR

Fantastic new TV campaign launched this week for our visionary new client HomeSun.com who are offering homeowners free solar as a result of a government backed scheme.

Five Alive!

Richard Desmond has added to his media empire, buying Five for a
cool £100M

A Media Milestone

225 years since it's launch - the Times published it's 70,000th
issue yesterday. Which makes it the only National paper in
the English speaking world to have reached that number.

The Power of the BBC

The BBC trounced ITV in the battle of the ratings for the World Cup Final on
Sunday night ....

Almost 17 million viewers watched the final, the majority of whom, 13.9 million, opted
for BBC1's coverage, with only 2.8 million viewers choosing to watch the match
on ITV1.

The BBC may have scored with a line up of slick pundits - Linekar, Hanson and Shearer vs
the less credible ITV faces including Chiles, Southgate and Keegan.

But the reality of the situation is that the BBC's commercial-free offering is likely to have been
the biggest pull.

So whilst we know the power of TV and TV advertising - given a commercial free programming
alternative , it looks like the BBC will win every time.

The power of TV

The UK may have been one of the first major economies to see ad spend on the web exceed tv spend in recent stats published, but it is worth remembering.......

60% of all online advertising budgets are spent on Google search and only 18% of spend is attributed to display activity. The web is a powerful medium, no doubt, but it is doing a different job for advertisers across the piece.

Recent ITV audience figures prove that it is still possible to reach millions of people with a traditional TV spot.

The final of 'Britains Got Talent' on Saturday 5th June peaked at 15M viewers watching, with an average audience of 12.3M

The World Cup got of to a fast start, despite the relatively boring performances to date... the first England game vs USA on Saturday 12th June pulled in nearly 20M viewers.

So don't write the old box off just yet.

All in the name...

Fantastic new radio and online campaign running for
Cheapflights - reitterating the literal premise ...
The Name Says it all "It's called Cheapflights for a reason"

Copy and paste link below in to nav bar to listen to the radio ads

http://www.vimeo.com/user3965278

Media is the Message

Great examples of how Denver Water used media to deliver highly synergistic messages - quite literally.

Unprecedented Market Share

"Are there any other brands in the UK who can boast a market share of + 90%?"

Latest Hitwise stats for the UK Search Engine Market(May 2010)shows the power machine, search generic, that is Google, have increased market share to an unprecedented 91.7%

Radio Silence...

...it appears we've been very remiss and have ignored our Blog for some months now...... not a good example of how intuitive, topical and tactical blogs can be.

More so illustrative of how busy we have been over the past few months - clearly prioritising our efforts elsewhere.

So, before flares come back in to fashion - AGAIN, we intend to get the Pure Media blog back up and running.

The intention being to share the odd bit of agency news, media musings etc before the summer is out.

Guaranteed to win

Mecca Bingo return to the TV screens today - with the next burst of activity promoting a great new guaranteed daily jackpot of £10,000 per day every day until the middle of March

http://www.meccabingo.com/home


BINGO!

Time Flies....

... When you're having fun!

And really BUSY.

It's been a great start to the New Year for Pure Media - with lots going on for current clients and on the New Business front.

Suddenly March is upon us and the year is not so New afterall.

So the Pure Media 'Not so New Year's Resolution' is to set an example and keep this Blog up to date.

A perfectly simple idea executed beautifully

Can you believe this ad was developed 27 years ago?

It was a treatment that resulted in being the catalyst for re-appraising outdoor media and its use above and beyond paper and paste back in 1983.

The box shape of the car vs the sleek streamlinecurves of vehicles manufacturered these days is pretty much the only giveaway.

Seasons Greetings

Wishing everyone a very Merry Christmas & a Happy and prosperous New Year

The Pure Media Team

Project Canvas given green light by BBC Trust

The BBC Trust, the corporation's governing body, has given a provisional go-ahead for a project which could kick-start demand for internet TV.

Project Canvas is a partnership between the BBC, ITV, BT, Five, Channel 4 and TalkTalk to develop a so-called Internet Protocol Television standard.

It would see a range of set-top boxes available to access on-demand TV services such as iPlayer and ITVplayer.

Set-top boxes, expected to cost around £200, could be available next year.
The Trust reached its provisional conclusions following more than 800 written responses

Link below for full story and more articles on other news sites


http://news.bbc.co.uk/1/hi/technology/8426104.stm

Putting the Boot in search

According to Hitwise data released Dec 11th '09 - the Top 10 search terms in November across the Pharmaceutical & Medical Products category accounted for 51.61% of all search volume across the month.

In one form or another, 'Boots' accounted for 93.8% of the top 10 searches which equates to 48.46% of all searches.

Do they really know a boot of the foot variety from a pharmaceutical boots search??

http://www.clickz.com/3635878

Costly Tweets

"10 THINGS We discovered this year ..."

Social networking sites such as Twitter, which leapt form the relative obscuity of a techie few into the mainstream public consciousness, were calculated to be costing UK businesses £1.3 billion a year in lost productivity.

According to a piece published in the December issue of Director magazine (2009)  http://www.director.co.uk

OMG!

Hello Gossard!

Digital outdoor was blitzed last week across London and key regions with a 24 hour teaser campaign planned to launch the latest Gossard creative - with stunning creative playing on the original 1980's 'Hello Boys' campaign

Activity ran across multi formats on key premier roadside sites, transvisions, digital 6 sheets as well as being one of the first advertisers to run on the new Hammersmith flyover mega sites that went live on Monday.

The 24 hour campaign illustrates how it is now possible to deliver far more cost effective, flexible and tactical campaigns using digital outdoor media.

AUGMENTED REALITY!

GIVING PRINT A NEW DIMENSION - CHECK IT OUT......

...........................................................................

...............................................

......................

 

http://www.youtube.com/watch?v=00FGtH5nkxM

http://www.youtube.com/watch?v=FBUYya4agd4

http://www.brandrepublic.com/DigitalAM/News/946543/Youth-magazine-puts-augmented-reality-edition/?DCMP=EMC-Digital-AM-Bulletin

 

BINGO!

New TV campaign launching for Mecca Bingo tomorrow....It's different from the rest of the market and should cut through the clutter with a simple and compelling message - To view the ad, click the link below....

http://www.youtube.com/watch?v=ckg-5zIiOdA

To play - visit - http://www.meccabingo.com/

Hot off the Press - And then there was one.....

After just 3 years on the street, The Londonpaper closed in September and just weeks later the London (Evening) Standard became a freesheet, now, not surprisingly, Associated prepares to close London Lite.

So what does the future hold for the 182 year old Evening Standard survivor? Russian businessman Alexander Lebedev clearly has a plan - so watch this space to see what happens.


http://www.mediaweek.co.uk/news/948467/Associated-Newspapers-prepares-close-London-Lite/


http://www.guardian.co.uk/media/2009/oct/27/london-lite-associated-newspapers

Exciting News!

  

We've been appointed by Courtaulds, owner of iconic lingerie brands Gossard and Berlei, to work with them in a Media Specialist consultancy role. We are really looking forward to working with their new MD Tony Jarvis and his team, as they grow the brands and the business.

SUCCESS AT THE FRESH AWARDS!

Success all round with Silver and Bronze awards for the
2 x Fresh Award entries we submitted on behalf of our
client the NHS East Lancashire PCT. There were 10 finalists nominated in the Freshest Public Sector Award Category and only 4 winning entries, 2 of which were for Pure Media with our entries for the Alcohol Awareness campaign (Silver) and the Chronic Heart Disease campaign (Bronze). Both campaigns
were highly successful in building awareness of the issues across the region as well as got people talking about them.

MACMILLAN support

We joined in today and had a do at work at 11am this morning to be part of the Macmillan World record largest Coffee morning. We raised over £340 for the charity... Thanks to everyone for organising, baking lovely cakes etc. and participating as well as those who donated raffle prizes too. All for a fantastic cause.

AWARDS

Fresh Awards get announced next week - let's hope our nominations are winning entries.... they should be!!

Good News!

We have been very busy lately - working on loads of really diverse things... won another new piece of business this week, which we will be able to annouce soon. Makes it all worthwhile.

Blog Optimisation test....

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Flexible & Effective Media Buying...

.......We've just proved we can deliver again ...booking a National and Regional TV campaign just 15 days before it went on air. Due to our agency size and set up we can often implement a flexible non compromise approach as we are not restricted by annual share deals. As a result, we actioned this campaign without effecting quality, or incurring penalties.

http://www.marketingmagazine.co.uk/news/928584/New-Football-Pools-kicks-off-season-Tim-Lovejoy/

Award Nominations

More good news - we have been nominated for the two Fresh Media award entries we submitted on behalf of our client : NHS East Lancashire PCT.

Both campaigns had pre and post research conducted and achieved fantastic levels of prompted (60%+) and

unprecedented levels of un-prompted awareness (18%+).

Winners will be announced at the end of the month - we'll keep you posted.