Digital outdoor was blitzed last week across London and key regions with a 24 hour teaser campaign planned to launch the latest Gossard creative - with stunning creative playing on the original 1980's 'Hello Boys' campaign
Activity ran across multi formats on key premier roadside sites, transvisions, digital 6 sheets as well as being one of the first advertisers to run on the new Hammersmith flyover mega sites that went live on Monday.
The 24 hour campaign illustrates how it is now possible to deliver far more cost effective, flexible and tactical campaigns using digital outdoor media.
Activity ran across multi formats on key premier roadside sites, transvisions, digital 6 sheets as well as being one of the first advertisers to run on the new Hammersmith flyover mega sites that went live on Monday.
The 24 hour campaign illustrates how it is now possible to deliver far more cost effective, flexible and tactical campaigns using digital outdoor media.
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