Remember Remember the 5th of November - Oh yeh, and not to place an ad for fireworks next to a story about a burn victim!!

Did anyone at Metro think that running a Tesco Ad promoting FIREWORKS alongside a story warning people of the perils of bonfire night, with a picture of a of young burns victim who suffered 3rd degree burns, and is scarred for life as a result, consider the sensitivities????? (Metro 05/11/10)

Not only that, but there is another Tesco ad running the same space size later in the issue advertising 'gaming' products ... so an eleventh hour decision could have been made to do a straight swap to avoid such a faux pas in placement if this was a case of ensuring delivery of an advertisers positional guarantee... ie. first 25x4 LH colour.

But even more ironic is that the latter (non controversial) Tesco ad is on a spread facing another ad of the same spec ---- but for the LFB ---- London Fire Brigade ----with the message : DON'T RISK IT ... relating to fireworks and safety.

Understandably, London ads often have to run later than page 11 - but this is just a case of serious oversight and a lack of consideration and judgement on behalf of the flat planners in my opinion.

'Every little helps' may be the Tesco proposition - but 'Every little bit of common sense' should really be the Metro one.