It's been happening for years in the US, but as of Monday 28th Feb ..... various commercial TV programmes in the UK will include product placement.
The only programmes that can't have product placement are those aimed at children, religious programming and news.
Items such as junk food, alcohol, cigarettes, escort services and prescription drugs are also banned from being placed in a programme.
To read more from various articles, click on the links below ...
Guardian 20/12/10
Guardian 16/02/10
Campaign 24/02/11
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