... something beginning with i .... 24 years since the last national daily newspaper launch - The first new national daily newspaper goes on sale today in what's described by many as "a last throw of the dice" for its owners.
This morning - The Independent newspaper rolled out it's new publication 'I', dubbed The Indy 'light'.
The 56-page newspaper will draw its content from The Independent, but the articles are shorter with a more populist approach.
Independent executive Andrew Mullins said: "Time-poor newspaper readers, and especially commuters, have been telling us for years that they are inundated with information and just don't have the time to read a quality newspaper on a regular basis."
The last daily nationals to launch were Eddy Shah's Today and the Independent itself, both in 1986.
But unlike the London Evening Standard and the Daily Mail's offspring Metro - to read 'I', readers will have to pay - 20p
Links to articles include ..
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=46192&c=1
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