Last week saw the launch of a Pretty Polly Pop Up shop in Knightsbridge, in conjunction with London Fashion Week, working with advertising agency BMB (Beattie McGuinness Bungay) and RPM’s Specialist retail division Hotel Retail.
The store was open for 8 days and judging by the video piece running on the website (link below) - aside from looking stunning, it was a great success.
They are currently running a 'Legs Eleven' campaign - looking for the next PP model -which was well integrated in to the Pop Up experience, and continues to run in social media.
View video clip
http://www.prettypolly.co.uk/
Pop Up Store article
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