Predictably, last night’s World Cup match is storming the
press.
Germany’s 7-1 steam-rolling
of Brazil caught more than a few people off-guard – and by ‘caught off-guard’, we
mean with roughly the same effect that a frying-pan across the face would. What’s
just as interesting is the way people flooded into cyberspace to comment on the
action.
Twitter in particular has been inundated with commentators.
TwitterAdsUK reported 36.5m tweets for #BRAvGER during the match; this equates
to roughly 5,400 tweets for every second
of playtime. The peak minute was during Germany’s 5th goal in the 29th
minute, when more than 580,000 tweets were reported. The match will go down in
history as the most-discussed single sports event ever to have graced Twitter… to
date.
Poor old Brazil.
Not only did their players get booed off the field after the match; not only have they ended a 39-year winning-streak on Brazilian soil; not only have they just set the record for the biggest World Cup loss of all time by the hosting nation – they also broke into Twitter trends last night with such glorious tags as #letitstop, #implosion and #saygoodbyeforbrazil. Well, they say there’s no such thing as bad publicity…
#PurePoint
No comments:
Post a Comment