Just the ticket!

The Manchester Derby took place yesterday. This is one of the major showdowns in the Premier League calendar.

Fans from near (and more often than not, far) were glued to screens all over the world to see a tightly fought match which was ultimately decided by a single goal.

The major flashpoint of the game was the first half dismissal of United's Chris Smalling for two bookable offences. His departure, followed by an injury to Marcos Rojo, led to a highly inexperienced back four being breached.

As you would imagine, Smalling has taken a LOT of stick for this, with his own manager calling him stupid. The football community has taken to Twitter to offer their thoughts, with Virgin Trains providing one of the sharpest zingers.

We love not only the messaging, but the sweet tactical timing....

Well played Virgin, well played..!

#PurePoint

Synergistic media and creative

Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.

 

Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!

 

Excellent additional creative synergy - with the strapline - FLY  Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.