As part of a self-regulatory initiative launched by IAB Europe today, Online behavioural advertising, which basically means ads that can target people based on their past web activity, will be flagged by a privacy icon (as per picture above)when used in Europe.
So every time I get served another ad for yet another pair of pink converse boots, exactly the same as the one's I bought my niece online for Xmas, or another Ben10 omnatirix or Scooby Doo duvet cover much like the one's that I bought my nephew last month - I can be reminded of the power of the web tracking my online behaviour.
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