Let the GAMES begin............... The outdoor auction games that is, as the bidding started today for outdoor inventory across all formats in and around the London 2012 Olypmics next year.
Bidding will take place from today until June 30th. Unsold inventory will go back on the open market from July 1st.
It will be interesting to see how media owners manage the sale of unsold inventory post the auction period and ensure they don't jeopardise relationships with key (outdoor) clients.
Link below to latest news story on this topic from MediaWeek
£250M auction for Olympics begins
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