Drum Roll Please...

...introducing PureMedia's #PureAdOfTheWeek!

That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry. 

So, every week we'll be highlighting the most prolific use of advertising space, screaming messaging techniques, productions that you simply can not ignore or just down-right smart ads.  

And what better way to start than with a veteran in the field...

Old Spice is bringing back the soap bar! 

With its classic humorously irreverent style fuelled by masculine contemporaneity and the added touch of an incredibly informative jingle, you wouldn't expect anything less than a brilliant new ad for the launch of a brilliant new product. 

Congratulations Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek

It was only a matter of time

As part of a self-regulatory initiative launched by IAB Europe today, Online behavioural advertising, which basically means ads that can target people based on their past web activity, will be flagged by a privacy icon (as per picture above)when used in Europe.

So every time I get served another ad for yet another pair of pink converse boots, exactly the same as the one's I bought my niece online for Xmas, or another Ben10 omnatirix or Scooby Doo duvet cover much like the one's that I bought my nephew last month - I can be reminded of the power of the web tracking my online behaviour.