Fantastic creative use of media displayed in the Daily Telegraph today for HSBC.
The format they are calling the Ribbon Cut Reveal Creative - is added to their print creative format portfolio, which now includes scratch and sniff ink, die cut magazine covers, and translucent cover wraps on all of their sections.
In an age where paper press continues to struggle to keep up with new innovations across other media channels and compete with the growth of digitised press consumed online and on mobile tablets consoles and handsets ... it's good to see the Telegraph is continuing to create and deliver innovative solutions in paper.
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