Costly Tweets

"10 THINGS We discovered this year ..."

Social networking sites such as Twitter, which leapt form the relative obscuity of a techie few into the mainstream public consciousness, were calculated to be costing UK businesses £1.3 billion a year in lost productivity.

According to a piece published in the December issue of Director magazine (2009)  http://www.director.co.uk

OMG!

Hello Gossard!

Digital outdoor was blitzed last week across London and key regions with a 24 hour teaser campaign planned to launch the latest Gossard creative - with stunning creative playing on the original 1980's 'Hello Boys' campaign

Activity ran across multi formats on key premier roadside sites, transvisions, digital 6 sheets as well as being one of the first advertisers to run on the new Hammersmith flyover mega sites that went live on Monday.

The 24 hour campaign illustrates how it is now possible to deliver far more cost effective, flexible and tactical campaigns using digital outdoor media.

AUGMENTED REALITY!

GIVING PRINT A NEW DIMENSION - CHECK IT OUT......

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http://www.youtube.com/watch?v=00FGtH5nkxM

http://www.youtube.com/watch?v=FBUYya4agd4

http://www.brandrepublic.com/DigitalAM/News/946543/Youth-magazine-puts-augmented-reality-edition/?DCMP=EMC-Digital-AM-Bulletin

 

BINGO!

New TV campaign launching for Mecca Bingo tomorrow....It's different from the rest of the market and should cut through the clutter with a simple and compelling message - To view the ad, click the link below....

http://www.youtube.com/watch?v=ckg-5zIiOdA

To play - visit - http://www.meccabingo.com/

Hot off the Press - And then there was one.....

After just 3 years on the street, The Londonpaper closed in September and just weeks later the London (Evening) Standard became a freesheet, now, not surprisingly, Associated prepares to close London Lite.

So what does the future hold for the 182 year old Evening Standard survivor? Russian businessman Alexander Lebedev clearly has a plan - so watch this space to see what happens.


http://www.mediaweek.co.uk/news/948467/Associated-Newspapers-prepares-close-London-Lite/


http://www.guardian.co.uk/media/2009/oct/27/london-lite-associated-newspapers

Exciting News!

  

We've been appointed by Courtaulds, owner of iconic lingerie brands Gossard and Berlei, to work with them in a Media Specialist consultancy role. We are really looking forward to working with their new MD Tony Jarvis and his team, as they grow the brands and the business.

SUCCESS AT THE FRESH AWARDS!

Success all round with Silver and Bronze awards for the
2 x Fresh Award entries we submitted on behalf of our
client the NHS East Lancashire PCT. There were 10 finalists nominated in the Freshest Public Sector Award Category and only 4 winning entries, 2 of which were for Pure Media with our entries for the Alcohol Awareness campaign (Silver) and the Chronic Heart Disease campaign (Bronze). Both campaigns
were highly successful in building awareness of the issues across the region as well as got people talking about them.

MACMILLAN support

We joined in today and had a do at work at 11am this morning to be part of the Macmillan World record largest Coffee morning. We raised over £340 for the charity... Thanks to everyone for organising, baking lovely cakes etc. and participating as well as those who donated raffle prizes too. All for a fantastic cause.

AWARDS

Fresh Awards get announced next week - let's hope our nominations are winning entries.... they should be!!

Good News!

We have been very busy lately - working on loads of really diverse things... won another new piece of business this week, which we will be able to annouce soon. Makes it all worthwhile.

Blog Optimisation test....

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Flexible & Effective Media Buying...

.......We've just proved we can deliver again ...booking a National and Regional TV campaign just 15 days before it went on air. Due to our agency size and set up we can often implement a flexible non compromise approach as we are not restricted by annual share deals. As a result, we actioned this campaign without effecting quality, or incurring penalties.

http://www.marketingmagazine.co.uk/news/928584/New-Football-Pools-kicks-off-season-Tim-Lovejoy/

Award Nominations

More good news - we have been nominated for the two Fresh Media award entries we submitted on behalf of our client : NHS East Lancashire PCT.

Both campaigns had pre and post research conducted and achieved fantastic levels of prompted (60%+) and

unprecedented levels of un-prompted awareness (18%+).

Winners will be announced at the end of the month - we'll keep you posted.

Successful Re-pitch

Another very interesting and busy week at Pure Media, planning for Autumn/Winter campaigns as well as finalising implementational detail for campaigns going live next week.

We had some very good news mid week... we retained the Upper Deck account following a re-pitch conducted by the client to ensure they had the right strategy and media partner for the new direction of Upper Deck's business.

Thankfully we were able to illustrate this and are now busy planning 5 x national campaigns across kids TV for products in their portfolio such as, Huntik, Spongi, Crazy Soundz, 5D's Yu Gi Oh! and Dinosaur King.

      

                  

Topical genius : MATT for the Telegraph : Sat 8th August

Facebook loses its cool

Social networking sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people logging on to them in ever larger numbers, according to Ofcom, the communications regulator.

The phenomenon has "begun to mature", Ofcom has found, with the number of 35 to 54-year-olds accessing such sites jumping by 25 per cent in the last year alone.
But there are hints that as the sites are being adopted by middle-aged parents, they are no longer considered cool by their children who are starting to lose interest. "Young people are saying, 'Now that Mum and Dad are on Facebook, do I really want to be?"

They have probably found a new form of communication, but we don't know what it is yet.

FACELESS.com ??

Latest TGI Online Activity Report

Research FocusOnline activities (downloading content)
MediaTel NewsLine, 23.07.2009

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.

I'm an addict..........

Such a simple search site to get a quick 'free' snapshot about who is saying what about brands and topics across the web .... check it out http://addictomatic.com/