Research FocusOnline activities (downloading content)
MediaTel NewsLine, 23.07.2009
MediaTel NewsLine, 23.07.2009
Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.
