Drum Roll Please...

...introducing PureMedia's #PureAdOfTheWeek!

That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry. 

So, every week we'll be highlighting the most prolific use of advertising space, screaming messaging techniques, productions that you simply can not ignore or just down-right smart ads.  

And what better way to start than with a veteran in the field...

Old Spice is bringing back the soap bar! 

With its classic humorously irreverent style fuelled by masculine contemporaneity and the added touch of an incredibly informative jingle, you wouldn't expect anything less than a brilliant new ad for the launch of a brilliant new product. 

Congratulations Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek

Grant Thornton - Innovation Blog

It's always exciting to see a client make the most of a good idea. Last year Grant Thornton asked us for 'big' ideas on extending their brand. We set up a series of meetings with media owners to discuss routes that would project Grant Thornton's experience working with both medium and large businesses. The Economist and EIU presented a project on Innovation. Ten months later they have a White Paper written called Innovation Island, conducted a series of presentations around the country and created a Blog. http://www.grant-thornton.co.uk/thinking/innovation/

Our involvement was as a catalyst for ideas and partnerships but it's very satisfying to see the client make the most of these opportunities.