CBS Outdoor using their 48 sheet posters to communicate the power of large format advertising to local people and businesses in core placements such as station car parks and town centres.
The poster does exactly what it says on the tin....The creative illustrates size and reach of opportunity with cut through and clarity using the visual salience of a giant local notice board.
The stats appear to be bespoke per site to demonstrate individual opportunities by location.
Simple yet effective - in our opinion this is a true case of using media to deliver a relevant and impactful message.
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