The Royal Baby has finally arrived!
And as to be expected, the media are all over it like a rash .........
We've picked out a handful of our favourite, tactical press ads and custom made print media offerings. Starting with the front page of The Sun today:
They have published possibly the most momentous front page adaptation of all the dailies; no plugs, no ads and no editorial. The issue has gained huge traction within social media and other top media platforms:
Our weird, little friend
#BrianTheRobot is also making the most of the birth with a unique creative execution in the papers this morning. Often associated with creating awkward situations, here Brian harmlessly holds a "Baby on Board" placard and a patriotic flag and asks in regal speak - How he might save us pounds?
No controversy caused this time as another footnote in the
Life of Brian is executed. Just a simple tactical ad idea, planned to feature in print in a very timely fashion.
The flexibility of the
#ShareACoke campaign enables Coke to adapt the names on the bottles shown to take advantage of situations.
We have seen Coke execute similar tactical ads a number of times since the #ShareACoke campaign started and each time it works incredibly well! Let's see how quickly they publish another tactical ad (or produce a limited edition bottle) featuring the name of the 3rd in line to the throne.
We love Jelly. We really love clever, sweet and thoughtful Jelly!
Over the past few weeks Bassetts Jelly Babies have been executing a series of small fractionals within newspapers, eagerly awaiting the arrival of the Royal newborn.
This was finally topped off with a larger page dominant fractional ad this morning - Celebrating the new arrival.
A great example of how a bespoke smaller budget campaign can be created to deliver tactical associated messaging and make the most of positive news events!
Plenty more examples running online ... where the flexibility of the digital space allows for quicker turnarounds and greater opportunties for multiple executions and updated creative.
From the team here at Pure Media, congratulations to the Royal Family!
#PurePoint
