Pure Media launch Similac on iconic landmark Piccadilly Circus site

Bright lights in the big city marked the launch of Similac in UK Boots stores yesterday, with Pure securing the iconic ad site strategically placed above Boots in Piccadilly.

The global instant milk formula brand arrived in the UK this week where it is exclusively available in Boots stores. The statement 23 x 5 meter digital ad site should ensure the likes of key competitors SMA and Aptamil know it has arrived.

The launch will continue with further outdoor activity booked later this month, running on 6 sheets in proximity to Boots stores as well as targeted digital display and social media.

Pure won the account earlier this year after demonstrating strong creative media solutions and smart targeting strategies.

Pure Media appoints Katy Clarkson as head of planning

Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning.

She was previously a client director at Maxus where she led the Associated British Foods group. Clarkson joined the agency in 2009.

She enters a new role at Pure which said it has been created to "bolster the planning offering and to deliver insight-led communications plans".

Clarkson’s remit will include strategic planning, creation and output across Pure. She will report into Tara Marus, the managing director.

Marus said: "We are delighted to have appointed Katy as a senior member of the management team. It is a real coup to get someone of her calibre to help us realise our ambitious growth plans."

Read more at http://www.campaignlive.co.uk/article/pure-media-appoints-katy-clarkson-head-planning/1372742#IVpLy6XD5yGdKBY0.99

Read more at http://www.mediaweek.co.uk/article/pure-media-appoints-katy-clarkson-head-planning/1372742

Read more at http://www.brandrepublic.com/article/pure-media-appoints-katy-clarkson-head-planning/1372742