#ThatsGold

Coca-Cola, have sponsored the Olympic games going back to 1928,  and this year are once again one of the brands vying for gold between companies eager to capture the world’s attention that the Olympics generates. Their global campaign #ThatsGold is running in 50 countries and features athletes from around the world.

The global Olympics campaign uses footage of 79 athletes from 23 countries across a variety of sports, from swimming to badminton. The name of the campaign #ThatsGold implies that golden moments can happen every day, far beyond the podium of sporting success. Rodolfo Echeverria, Vice President of Global Creative, says that “For Coca-Cola, gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola.”

The campaign is supported with marketing and experiential activity, which includes a Coca-Cola Olympic Station (a hangout area for teens in Rio) enabling young people to engage with the Olympics in a way that is more accessible for them.

What was your last golden moment?

#PSoTW

#ThatsGold

#CocaCola

#Olympics

#Rio2016