#RecordingDreams

Continuing with the topic of the Olympic games sponsors striving for victory, Omega – the Official Timekeeper of the event – is a brand that can’t be missed. Omega is the name behind the time machine that records the dreams of the athletes. The brand has witnessed many records being broken and legends born during the course of 27 Olympic games since it took the duty of the Official Timekeeper of the event in 1932.

Back in 1932, one Swiss watchmaker arrived to a Los Angeles games armed with 30 split-second chronographs. 84 years later, the Omega team has grown to 480 timekeepers supported by 450 tons of equipment to deliver flawless timing to the best athletes in the world and ensure that every split second is counted meticulously.

Not only does the brand record the dreams of the athletes, but it also is the sponsor of some of the world’s finest athletes such as Michael Phelps – the most decorated Olympian of all time and Jessica Ennis-Hill – the face of London 2012.

This year’s sponsorship is supported with a great video ad featuring the strongest moments of some of the world’s best athletes. The music in the background – a slow-paced cover of The Script’s “Hall of Fame” -strengthens the emotional message of the commercial. Check it out bellow:

#PSoTW

#Olympics

#RecordingDreams

#Omega

#Rio2015