Lightning Bolt in the Spotlight of Olympics Buzz

With the 2016 Olympic Games in Rio starting this weekend, athletes are in the media spotlight all around the world.  It therefore comes as no surprise that brands are trying to find new and cutting-edge ways of getting involved.  Puma decided to talk to the audience in the fastest-growing language in the UK – “Emoji” - and introduced “Boltmoji” - an emoji keyboard featuring the world’s fastest human, Usain Bolt (AKA Lightning Bolt).  The app is available on both Apple and Google Play with 41 emoji’s that range from Bolt's victory pose to Puma running shoes.

 Puma is not the only brand sponsoring Usain Bolt, as the world’s fastest human started appearing on Virgin Media ads from London Olympics in 2012.  This year Virgin Media launched a campaign using a series of sequences that are 9.58 seconds long – the world record 100m time Bolt set in 2009.

Contrary to the majority of TV ads, this ad does not push any specific Virgin Media packages, as the Virgin Media team comment that “It is designed to be a celebration. A celebration of speed...”

So let the games begin! 

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