Simples!

We all remember the genius of Orange Wednesdays…as much for the epic 'OrangeGold Spots' as for the innovative offer which saw millions of people claim an additional, free cinema ticket via text message.

Having launched back in 2003, it was announced last December that this long standing promotion would end after nearly 12 years, with the last day of the offer occurring at the end of last month.

 

As of next month however it will be ‘Curtains Up’ for a new, cinema-focused customer loyalty rewards programme from price comparison website comparethemarket.com; "Meerkat Movies"  will be the biggest promotion of its kind ever in the UK.

If a consumer purchases a product via the website, they will have access to 2-4-1 cinema tickets every Tuesday or Wednesday for a year, redeemable via a voucher code on the Apple and Android enabled Meerkat Movies app. Existing customers will be given early access to the offer, which has been produced in unison with Cinema First, the industry body representing UK cinema operators and film distributors. 

Although the cost will inevitably be sizeable, this represents another significant step in the engagement and reward scheme for comparethemarket's customer base, as well as acting as an attractive incentive for potential new business.

Not only that, it also appears to be shrewdly timed, with UK cinema admissions expected to reach in excess of 170 million in 2015, which is the highest number in some time. 

#Simples  # PurePoint